This report gives an in-depth analysis of water heater industry in India. The water heaters industry is filled with large numbers of un-organized as well as organized manufacturers. The market has shown immense growth potential resulting into the continuous innovation in the products by the organized segment. More than half of the electric water heater market share is enjoyed by the established big business units as they are able to offers the products that are technologically upgraded along with increased level of safety that are even energy efficient. The major players in the segment are Racold, Bajaj Electricals, Venus, A.O.Smith, V-Guard and are estimated to control the segment in the nearer future as well.
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While in the solar segment of the water heater market the story takes a turn where the market is firmly in the hands of Un-organized manufacturers or local manufacturers, thanks to the cheaper Chinese imports. The un-organized players takes the benefit of the price sensitive customers as the basic models they have to offer in the solar segment costs roughly around INR 8500 that is almost half the price as compared to the branded one that goes up to INR 15000. The established players in the segment are Emmvve, Anu Solar, Tata BP and V-Guard which has minimal share in the market as compared to the local manufacturers.
The electric water heaters is the dominant market as it comes with low ownership cost and lower maintenance, is forecasted to dominate the market in the nearer future. Solar waters have started picking up slowly due to the continuous efforts from the Government and increased awareness amongst the customers to opt for environment friendly products. The factor that dents the solar segment is high cost of ownership from the organized market and lower quality from the un-organized market that in turn increases the maintenance cost. With innovations going in the industry will offer the bunch of products that will be able to cater the needs of the customers.
Key Product Type
• Electric Water Heater
• Solar Water Heater
• Gas Water Heater
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Key points in table of content
1. Executive Summary
2. Global Water Heater Market Outlook
2.1. Market Size By Value
2.2. Market Size By Volume
2.3. Market Share By Type
2.4. Global Electric Water Heater Market Outlook
2.4.1. Overall Market
126.96.36.199. Market Size By Value
188.8.131.52. Market Size By Region
2.4.2. Market Size By Volume
2.4.3. Market Share
184.108.40.206. By Country (Volume)
220.127.116.11. By End User (Value)
2.5. Market Potential
2.6. Pricing Analysis
3. India Water Heater Market Outlook
3.1. Market Size By Value
3.2. Market Size By Volume
3.3. Market Share
3.3.1. By Type (Volume & Value)
3.3.2. By End User (Residential & Commercial)
3.3.3. By Demand Generation
3.4. India Electric Water Heater Market Outlook
3.4.1. Market Size By Value
18.104.22.168. Overall Market
22.214.171.124. Organized Vs Unorganized Electric Water Heater Market
3.4.2. Market Size By Volume
3.4.3. Market Share
126.96.36.199. By Company
188.8.131.52. By Region
3.5. India Solar Water Heater Market Outlook
3.5.1. Market Size By Value
184.108.40.206. Overall Market
220.127.116.11. Organized Vs Unorganized Solar Water Heater Market
3.5.2. Market Size By Volume
3.5.3. Market Share
18.104.22.168. By Company
22.214.171.124. By Region
3.6. India Gas Water Heater Market Outlook
3.6.1. Market Size By Value
3.6.2. Market Size By Volume
4. Pricing Analysis
5. India Economic Snapshot
6. Raw Material
7. Manufacturing Process
8. Policy & Regulatory Landscape
9. Market Penetration
10. PEST Analysis
11. Trade Dynamics
12. Channel Partner Analysis
13. India Water Heater Market Dynamics
13.1. Key Drivers
13.2. Key Challenges
14. Market Trends & Developments
14.1. Wi-Fi Enabled Water Heaters
14.2. Singing Water Heaters
14.3. Increasing Preference for Brands
14.4. Growing Awareness and Acceptability of Solar Water Heaters
14.5. Hybrid Water Heaters
15. Competitive Landscape
15.1. Porters Five Forces
15.2. Company Profiles
15.2.1. Havells India Ltd.
15.2.2. Racold Thermo Pvt. Ltd.
15.2.3. Bajaj Electricals Ltd.
15.2.4. Venus Home Appliances (P) Ltd.
15.2.5. Crompton Greaves Consumer Electricals Ltd.
15.2.6. Usha International Ltd.
15.2.7. A. O. Smith Corporation
15.2.8. Kitchen Appliances India Ltd.
15.2.9. V-Guard Industries Ltd.
16. Strategic Recommendations
Partner Relations & Marketing Manager
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