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India Water purifier Market 2016 Share, Trend, Segmentation and Forecast to 2021

Monday, November 21, 2016 4:24
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During the past decade, the Indian population has witnessed considerable improvement in accessing drinking water. However, the poor quality of the water supplied by the civic authorities still remains a huge challenge. Rising awareness about water-borne diseases, rising disposable income, mounting urbanization and low penetration level are exceedingly contributing to the demand for water purifiers in India. The market for water purifier in India is changing at a brisk rate. Technological advancements and various innovations in the country as well as the competitive pressures have been significantly changing the market. 

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According to “India Water Purifier Market Outlook, 2021”, India’s water purifier market was growing with a CAGR of 21.24% over last five years. Based on technology, the market is segmented into RO, UV and offline water purifiers. As per sales revenues, RO water purifiers dominated the market in 2014, followed by UV filters and then gravity based offline purifiers. RO water purifiers are the costliest among all the three technologies; however rising awareness about its advantage over other purifiers are making it increasingly popular. For a long period Eureka Forbes had dominated the RO category but Kent has now overtaken the leading position. However, both the companies are at striking distance and trying hard to stay ahead by innovating and promising good after sales service. On the other hand, water purifiers with UV technology are fast declining due to less innovation. 
Offline water purifiers, which are the non-electrical water purifiers and require no electricity to pure the water, are expected to grow at a very rapid pace. “Offline water purifiers are the future of industry with huge potential, given the crippling power shortage that most of India experiences” said Anita Patil, Research Analyst. The growth of the offline segment will largely be attributed to low pricing and enhanced penetration across rural population and households. Moreover, this segment is a key focus area for water purifier manufacturers, due to the large target customer base it offers. Presently a combination of UV, ultrafiltration (UF) and RO systems are also available in the market. 
Apart from organized sector, unorganized players also have a considerable market share in the industry. Presence of unorganized sector tends to be more in RO and UV category rather than offline category. However, it is impossible for unorganized players to invest in R&D activities and compete with large players on innovation; hence unorganized sector is expected to decline in the next few years. Based on region, northern India is of great importance to domestic water purifier manufacturers as it accounts for the highest revenues sales, followed by Western and Sothern India. Maharashtra is reported to have the highest water purifier sales in the country followed by Delhi. There is huge potential for the market, both in rural and urban India. In fact, there has been an increasing trend of companies focusing on rural India, particularly with the low cost water purifiers. 
Key Segments Covered 
·         Reverse Osmosis (RO) Water Purifiers 
·         Ultra-Violet (UV) Water Purifiers 
·         Offline Water Purifiers

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Key points in table of content

1. Executive Summary 
2. Global Water Purifier Market Outlook 
3. India Water Scenario 
4. India Water Purifier Market Outlook 

    4.1. Market Size By Value 
    4.2. Market Size By Volume 
    4.3. Market Share 
      4.3.1. By Company 
      4.3.2. By Region 
      4.3.3. By State 
      4.3.4. By Segment 
      4.3.5. By Organized-Unorganized 
5. India RO Water Purifier Market 
    5.1.  Market Size By Value 
    5.2.  Market Size By Volume 
    5.3.  Market Share By Company 
    5.4.  Organized-Unorganized Market Insights 
    5.5.  Technological Developments 
      5.5.1. Nano Filtration Technology 
      5.5.2. Hollow Fiber Membrane 
6. India UV Water Purifier Market 
    6.1. Market Size By Value 
    6.2. Market Size By Volume 
    6.3. Market Share By Company 
    6.4. Organized-Unorganized Market Insights 
    6.5. Technological Developments 
      6.5.1. Combination Systems 
7. India Offline Water Purifier Market 
    7.1. Market Size By Value 
    7.2. Market Size By Volume 
    7.3. Market Share By Company 
    7.4. Organized-Unorganized Market Insights 
    7.5. Technological Developments 
      7.5.1. KDF Filter Media Based Technology 
      7.5.2. Mobile Water Purifier Technology 
8. India Economic Snapshot 
9. Pricing Analysis 
10. Market Penetration 
11. Policy & Regulatory Landscape 
12. Trade Dynamics 

    12.1. Import 
    12.2. Export 
13. Channel Partner Analysis 
14. India Water Purifier Market Dynamics 

    14.1. Key Drivers 
    14.2. Key Challenges 
15. Market Trends & Developments 
    15.1. Increasing Innovation & Investments 
    15.2. Shifting focus on Non-Electric/Offline Water Purifiers 
    15.3. Unique Advertisement Campaigns 
    15.4. Increasing Celebrity Endorsements 
16. Competitive Landscape 
    16.1. Porters Five Forces 
    16.2. Company Profiles 
      16.2.1. Eureka Forbes 
      16.2.2. Kent RO Systems Limited 
      16.2.3. Hindustan Unilever Limited 
      16.2.4. Tata Chemicals Limited 
      16.2.5. Luminous Power Technology 
      16.2.6. Panasonic India Pvt. Ltd. 
      16.2.7. LG Electronics India Pvt. Ltd. 
      16.2.8. Electrolux India Pvt. Ltd. 
      16.2.9. Ion Exchange India Ltd. 
      16.2.10. Okaya Power Group 
17. Strategic Recommendations 
18. Disclaimer

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