Instagram has found a way to make the ads on its site useful rather than bothersome.
The social media site announced it will begin testing a new shopping experience next week that will not only permit users to learn more about products seen in ad images but also direct them to the company’s website to make a purchase.
“Most mobile shopping experiences today take people from the shop window right to check out—without giving consumers the opportunity to consider a product and get more information,” reads an Instagram blog post. “However, in an internal survey, we learned that the vast majority of purchases take a day or longer, with only 21 percent of purchases made within a day. Knowing that Instagrammers are open to discovery on the platform, and that people take time to better understand the products they’re interested in, this test gives our community valuable steps along their shopping journey before they make a purchase.”
Jennifer Cowan is the Managing Editor for SiteProNews.
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