San Francisco, CA and Dublin, Ireland — Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October according to independent Web analytics company StatCounter.
Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3 percent of Internet usage worldwide in October compared to 48.7 percent by desktop.
“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented StatCounter CEO Aodhan Cullen.
“Mobile compatibility is increasingly important not just because of growing traffic but because Google favours mobile-friendly websites for its mobile search results.” He pointed out that Google recently launched a tool where businesses can test their website mobile performance.
Despite the rapid growth of mobile devices, desktop is still the primary mode of Internet usage in mature markets such as the U.S. and U.K.
However, Cullen warned, “Post-Brexit, U.K. businesses should be aware, as they look to increase trade outside the EU, that India for example has over 75 percent internet usage through mobile devices.”
In the U.K. desktop is on 55.6 percent with mobile and tablet on 44.4 percent.
In the U.S. desktop still accounts for 58 percent of Internet usage compared to 42 percent for mobile and tablet.
Other individual country stats available at: http://gs.statcounter.com/#desktop+mobile+tablet-comparison-ww-monthly-201610-201610-bar
StatCounter Global Stats data is based on more than 15 billion page views per month to more than 2.5 million websites. Further information: http://gs.statcounter.com/faq
StatCounter’s (http://statcounter.com) core business is to provide companies, agencies, bloggers, self-employed and charities with data to measure activity on their website, blog or forum. Key features include a free option, ease of use, independence and ability to view individual visitors in real time.
Jennifer Cowan is the Managing Editor for SiteProNews.
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