Innovation in dairy products, new product launches by the global giants in Kenya dairy product market, acquisitions of small players by the global players, and marketing initiatives by established dairy product manufacturers are the major factors which are driving the dairy product market in Kenya.
Dairy product market in Kenya is under growing phase which attracts large number of global giants to the country to invest into the markets of Kenya. Various market players have invested and launched innovative dairy product in Kenya in the form of UHT milk, processed cheese and its forms, fat free butter, yoghurt with high nutritional content, and ice creams in different flavors. These product launches have resulted in increased awareness among the people about the available dairy product options available in the market, which consequently benefit the market as people tend to spend on these products. Additionally, market players strongly promote their product by providing free samples and offers on products, which further augments the dairy product market.
The major example of such innovative product launched in Kenya includes Sameer Agriculture and Livestock launch of cow milk ice cream. The product was specially launched for health cautious people as product specifies the absence of artificial chemicals.
In 2015, on the basis of products, processed milk dominated the overall dairy product market in 2015. Easy availability of processed milk through large number of unorganized players operating in the market is the major factor contributing towards high demand for processed milk in the nation. Yoghurt captured second position in the market majorly due to increasing trend among the people in nation to consume more amount of yoghurt due to its nutritious value and as an effect of the government initiatives to increase health awareness among the overweight and obese population of Kenya.
The report titled “Kenya Dairy Products Market Outlook to 2020 – New Product Launches in Kenya to Drive Dairy Product Market” provides a comprehensive analysis of the dairy product market in Kenya. The report includes the market share contributed by the sales of different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder. The stakeholders of this report includes the dairy product market players, wholesalers, group purchasing organizations, companies involved in research and development activities, and the new entrants who wish to invest in dairy product market in future.
Topics Covers in the Report
For more information about the publication, refer to below link:
Denmark Dairy Products Market Outlook to 2018 – Driven by Consumer Preferences and Innovations in the Industry
Ankur Gupta, Head Marketing & Communications