Over the top (OTT) refers to the content delivered by the third party to the consumers over the internet. It contains sending of videos, texts, images, audios and other media content. The internet providers is not accountable for or not capable to regulate, the copyrights, viewing abilities and content redistribution. This model is distinct with the rental or purchasing of audio or video content from internet service providers (ISP). OTT is obtaining popularity as a substitute to text messaging services by providing easy contact to content through connected devices. Delivery of OTT content is possible, if the user device is connected to the internet. OTT services are extensively used in tablets, laptops and smartphones.
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Due to advancement and increase in the use of broadband connectivity globally, the devices such as set-top box (STB’s), gaming consoles and Smart TVs can be used for delivery OTT services. The main drivers for using OTT services is that it is cost effective in comparison to traditional modes. Other significant factors responsible for the growth of global OTT market includes upsurge in wide accessibility of broadband infrastructure, prospective growth in demand for content, adoption of device-based computing, rise in requirement for compliance and verification and personalization of technology. The diversified policies and regulations by governments of various regions across international and national borders is the biggest challenge faced by the global OTT market. The OTT merchants are constantly remodeling and innovating their current technology and revenue model to improve and develop more advanced and skillful platforms.
The global OTT market can be segmented by content type, namely: text & images, voice over IP & video. The global OTT market is further segmented by platform, into smart device, gaming consoles, set up box and laptops, tablets & desktops. Furthermore, the global OTT market is segmented on the basis of deployment type into cloud, on-premise and hybrid. Also, on the basis of services type, the global OTT market is segmented into installation & maintenance, managed services, consulting and training & support. The global OTT market is bifurcated on the basis of regions into North America, Europe, Asia Pacific, South America and Middle East & Africa.
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The global OTT market is in the growing stage in Asia Pacific and Europe. North America currently dominates the global OTT market owing to enhanced connectivity and technological infrastructure. OTT platforms in Asia Pacific and Europe has high scope for development. Furthermore, the opportunities for improved performance are constantly increasing, huge return on investment is involved in the global OTT market. Therefore, the OTT service vendors continue to develop more efficiently on the need for services and platform worldwide.
Some of the chief players operating in the global OTT market include Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., Mimecast, Hewlett-Packard Enterprise, Apple, Inc., Proofpoint, Inc., Netflix, Yahoo Inc., IBM Corporation, Commvault System, Inc., Google, Inc., Barracuda Networks, Inc., Microsoft Corporation, Smarsh Inc., and Nimbuzz among others.
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Few Key Points from Table of Content
Global Over the Top Market Revenue and Forecasts to 2025 – ContentType
Global Over the Top Market Revenue and Forecasts to 2025 – Deployment Type
Global Over the Top Market Revenue and Forecasts to 2025 – Platform
Global Over the Top Market Revenue and Forecasts to 2025 – Services
Global Over the Top Market, Key Company Profiles Included Key Facts, Business Description, Financial Overview, SWOT Analysis and Key Developments
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