Ken Research announced its latest publication on report titled “EYEWEAR MARKET BY PRODUCT TYPE (PRESCRIPTION GLASSES/SPECTACLES, SUNGLASSES, CONTACT LENSES), END USER (MEN, WOMEN), MODE OF SALE (RETAIL, ONLINE) – GLOBAL OPPORTUNITY ANALYSIS AND INDUSTRY FORECAST, 2014 – 2020 “ which offer detailed insights on eyewear market worldwide. The report discusses major product segmentation and segmentation by geography. It also highlights, major technologies launched to differentiate the product offerings by eliminating drawbacks attached to eyewear. It includes Porters Five Forces Model, SWOT analysis and future outlook of the industry.
The global eyewear market is divided between, type of products, by end user, by distribution channel and geography. Major products includes – prescription glasses/spectacles, sunglasses and contact lenses. In present era distribution channel has expanded from a brick and mortal to E-commerce. Online demand for eyewear is rising considering convenience and number of options available. Also there is an ease to compare cost and then make a buying decision. In terms of regions report covers, North America, Europe, China, Asia (excluding China) , Latin America and Middle East.
In terms of demand, prescription glasses enjoy large piece of the market with high demand followed by Sunglasses. The market growth has been driven by large population, use of mobile phones, Televisions and Computers which account for a major cause of headaches or weak eyesight. With the advent of technological advancements in electronic items there is high risk of vision in early age also as one enters into middle age chances of getting weak eyesight are high. In terms of product offering, a large variety exists in the market including variety of frames, lenses, contact lenses and Sun shades.
Smart eyewear is creating space in the market with improving technology. These devices can be connected to smartphones to display calls or access any mobile function. These smart eyewear has inbuilt GPS connectivity and these eyewear monitor health as well.
There is great opportunity exists in eyewear industry with rising population and technological advancements. Also lifestyle is accountable for rising number of eyesight problems in early age.
Key Topics Covered in the Report:
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Ankur Gupta, Head Marketing & Communications