Investment by global giants in Uganda owing to availability of low cost labor, strategic acquisitions, new product launches and involvement in R&D activities by these players are the factors which are acting as major drivers for Uganda dairy products market.
Uganda dairy product market is growing at a high pace in terms of local currency. However, unfavorable exchange rate impacts the market in a negative manner. The growing market of Uganda has encouraged many global players to invest into the markets of Uganda and set up manufacturing units in the country. Availability of low cost labor in the country is the major factor which supported the investment decision of these players. The major among them include Unilever, Brookside Dairies, Glacier Products Ltd. and Eldoville Ltd. Wide distribution network and new product launches by major companies is leading to easy availability of dairy products in remote locations of the country at affordable cost.
These big dairy brands in Uganda are also adopting expansion strategies such as mergers and acquisitions to expand their market presence in the Uganda dairy product market. The major instance for such acquisitions could be listed as Brookside Dairy acquired Sameer Agriculture and Livestock Limited. These acquisitions are expected to consolidate the market during the forecast period with less number of organized players operating in the market.
In 2015, on the basis of products, processed milk contributed highest revenue share in 2015 followed by yoghurt. Moreover, presence of many recognized and unrecognized yoghurt processors in the market which have well established distribution network across the nation has pushed the overall sales of the product.
The report titled “Uganda Dairy Products Market Outlook to 2020 – High Demand for Flavor Milk and Ice Cream in Uganda is Projected to Spur the Dairy Market” provides a comprehensive analysis of the dairy product market in Uganda. The report includes the market share contributed by the sales of different dairy products including processed milk, yoghurt, cheese, ice cream, butter, flavored milk and milk powder. The report will help readers to identify the ongoing trends in the market and anticipated growth in future depending upon changing market dynamics in coming years. The report will aid existing dairy product market players, wholesalers, dairy co-operatives, and the new entrants to align their market centric strategies according to ongoing and expected trends in the future.
Topics Covers in the Report
For more information about the publication, refer to below link:
Ankur Gupta, Head Marketing & Communications