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Thanksgiving Day Brings More Than $1B in Sales

Friday, November 25, 2016 7:18
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Forget about turkey, Thanksgiving day was all about shopping in the United States.

As of 5 p.m. Thursday, U.S. shoppers had managed to spend $1.15 billion to officially kick-off the holiday shopping season, up 13.6 percent from last year.

Keep in mind, those stats do not include the evening shopping results, causing some to believe the $2 billion mark might be cracked.

Smartphone shoppers were far outpaced by desktop users: 61 percent of sales came from those shopping on PCs while 39 percent came from mobile device users.

Image courtesy of (adamr) /

Image courtesy of (adamr) /

Here’s a look at the stats Adobe Digital Insights:

  • Online Sales Growth: 13.6 percent
  • Desktop Share of Visits: 46 percent
  • Desktop Share of Sales: 61 percent
  • Mobile Share of Visits: 54 percent
  • Mobile Share of Sales: 39 percent
  • Smartphone Share of Visits: 44 percent
  • Smartphone Share of Sales: 28 percent
  • Tablet Share of Visits: 10 percent
  • Tablet Share of Sales: 11 percent
  • Desktop Conversion: 3.4 percent
  • Tablet Conversion: 3.2 percent
  • Smartphone Conversion: 1.7 percent
  • Search Share of Sales: 33.3 percent
  • Direct Traffic Share of Sales: 24.9 percent
  • Shopper Helper Share of Sales: 20.7 percent
  • Email Share of Sales: 17.6 percent
  • Display Share of Sales: 2.3 percent
  • Social Share of Sales: 1.2 percent
  • Out-of-Stock Rates: 7.8 percent
  • Top Grossing Electronics: iPads, Samsung 4k TVs, HP Inspiron Computers
  • Top Grossing Toys: Electric Scooters & Vehicles for Kids, Drones, Nerf Guns
  • Product with High Out Of Stock Risk: NES Classic Edition, New Nintendo 3DS Super Mario, Playstation VR Launch Bundle, Hatchimals, Kurio Smart Watches, Cozmo by Anki
  • Consumer spend is down per order on the following categories: Video Game Consoles (-13 percent), Toys (-14 percent), Televisions (-7 percent), Jewelry (-20 percent), Computers (-15 percent)
  • Consumer spend has increased per order on the following categories: Pets (+144 percent), Tablets (+33 percent), Furniture & Bedding (+12 percent), Ticket Admissions (+19 percent)
  • Biggest price decreases: Tablets (average discount of 25.1 percent), televisions (average discount of 23.6 percent), and toys (average discount of 16.8 percent).  Discounts for tablets are 12.9 percent higher than last year, 12.1 percent higher for pet care products and 8.4 percent higher for toys. Appliances and TVs launched in 2016 are also seeing bigger discounts than comparable products last year (5.7 percent and 6.9 percent, respectively), as well as video game consoles (5.6 percent)
    • Computers and Furniture & Bedding are trending at similar discount levels to last year (10.6 percent and 6.4 percent, respectively)
    • Consumers may actually pay more for Christmas Décor (+4.3 percent) and sporting goods (+4.1 percent)


The post Thanksgiving Day Brings More Than $1B in Sales appeared first on SiteProNews.


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