Visitors Now:
Total Visits:
Total Stories:
Profile image
Story Views

Now:
Last Hour:
Last 24 Hours:
Total:

The Rules of Effective Copywriting

Wednesday, November 30, 2016 5:34
% of readers think this story is Fact. Add your two cents.

(Before It's News)

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe

I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting.

joanna-wiebeMy guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website and email conversion rates. She is also co-founder of Airstory, where she helps writers write better and faster.  She and I talk about the art of copywriting and how it can be used to increase engagement.

Wiebe is the original conversion copywriter. She helps startups use their words so people fall in love with them, flood them in cash, and tell all their friends about them. Wiebe can be found speaking at numerous conferences, helping top businesses optimize their copy and working with researchers to test “wild ‘n’ crazy ideas.”

Questions I ask Joanna Wiebe:

  • Has the art of copywriting changed in the last decade?
  • How do you make email more engaging?
  • What is Airstory?

What you’ll learn if you give a listen:

  • How to effectively use copy to generate results
  • How storytelling can improve conversion
  • Why testing and targeting are the keys to success

Learn more about Joanna Wiebe and Copy Hackers here. To learn more about Airstory, click here.

This week’s episode of the Duct Tape Marketing podcast is brought to you by magicJack for BUSINESS, trusted by a quarter million small businesses. Reliable phone service at an incredible price: plans from just $14.99/month per line – flat. Get two months FREE service when you sign up at magicjackforbusiness.com/ducttape. The first 100 listeners will receive a FREE IP phone for every line (each an $85 value)!

Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]

Report abuse

Comments

Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories

Register

Newsletter

Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.