Question: What is one thing you can do to improve your sales effectiveness and the impact of marketing for your technology company?
Answer: Improve your customer delight.
But that’s easier said than done, and if you think that customer satisfaction is the same as customer delight, you’re missing the point. Look at it this way: as consumers, we are frequently satisfied with our purchases – but we are rarely delighted. Satisfaction is best defined as “your expectations have been met.” “Delighted” indicates that your expectations were exceeded.
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