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4G Commercial Strategies for Faster ROI Key findings and recommendationsin Asia-Pacific

Friday, January 6, 2017 7:46
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(Before It's News)

Availability of 4G services is disparately distributed between developed and emerging countries in Asia-Pacific region. However, 4G has been rapidly gaining ground across the region with the rising demand for data services. In increasing network capacity, mobile operators face challenges such as the shortage of spectrum and high cost of network deployment. The key question for operators is how to achieve their ROI objectives and staying competitive in the marketplace.

It consists of:

-Overview of 4G market trends in APAC highlighting adoption, smartphone sales and frequency spectrum usage.

-Overview of the key components of mobile 4G commercialization strategies covering client segmentation, products, pricing, promotion and distribution strategies.

-Analysis and overview of select operators in APAC which have or will launch mobile 4G services.

-Key Finding

from commercialization strategies in the region and a set of recommendations for telecom operators and network vendors.

For more information about this report at

Key Finding

-Total 4G mobile subscriptions in Asia-Pacific is expected to increase by a CAGR of 25.1% between 2015 and 2020. The success of operators to realize returns on investment for 4G services relies on their underlying commercialization strategy.

-Operators in emerging countries can benefit by offering cost-effective services to the large young population and residential segment. Operators in developed markets should targeting tech-savvy customers with larger data volume bundles, discounted OTT and VAS services and enterprise services (e.g., IoT/M2M and access to data networks).

-Operators in developed markets offer larger data allowances, and in many cases, unlimited data with free calls and text messages. In emerging markets, operators focus on accelerating adoption by bundling devices with LTE plans as affordability remains a key hurdle in these markets.

-Distribution strategies are aimed at leveraging existing direct and indirect sales channels to drive 4G uptake. Operators use both their physical retail stores and online websites to drive adoption of 4G service. Physical stores are important to drive take up particularly in rural areas due to tech support available for the population.

Reason to Buy

-Gain understanding of successful 4G commercial strategies utilised by telcos in key APAC markets.

-Align product portfolios by selecting suitable commercial strategies needed to ensure faster up-take of 4G services.

-Quicken the decision-making process by understanding the strategies which underpin commercial 4G strategies in terms of client segmentation, products, pricing, promotion and distribution.

-Gain understanding of the competitive landscape, to strengthen market positioning and competitiveness.

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Tables of Content:

Executive summary


Mobile subscriptions by technology in Asia Pacific

4G market trend in Asia Pacific

Smartphone sales in Asia Pacific

Frequency spectrum and 4G in Asia Pacific

Mobile 4G service availability across Asia Pacific


4G commercial strategies overview

Client segmentation






Case studies

Telstra Australia

KT South Korea

Reliance Jio India

NTT DoCoMo Japan


Key findings and recommendations

Appendix: Acronyms and definitions

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