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Adultifying Soft Drinks Global Forecast and Analysis Research Report to 2021

Monday, January 9, 2017 23:04
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(Before It's News)


Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.


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Key Findings

• Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

• 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

• The concept of craft sodas has mainstream appeal.

• 56% of consumers globally would like to see more “craft” style non-alcoholic beverages.



“Adultifying Soft Drinks” explores opportunities to meet rising adult demand for non-alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks along three pillars – formulation, positioning, and packaging.


Your key questions answered:

• What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?

• What are the innovation opportunities in adult soft drinks?

• Which consumer trends are influencing innovation opportunities in adult soft drinks?

• What Trend Sights trends do these innovation opportunities align with?


Reasons to Buy

• Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.

• Understand the key motivators driving demand for adult soft drinks.

• Discover the best in-class innovation examples of adult soft drinks from around the world.


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Table of Contents

1. Introduction

2. Trend Opportunities




3. Conclusions

4. Appendix


Complete Report@


Contact Us:

Norah Trent

Partner Relations & Marketing Manager


Ph: +1-646-845-9349 (US) 

Ph: +44 208 133 9349 (UK)

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