Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Publisher as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.
Your key questions answered:
-What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?
-What are the innovation opportunities in adult soft drinks?
-Which consumer trends are influencing innovation opportunities in adult soft drinks?
-What TrendSights trends do these innovation opportunities align with?
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-Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.
-59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.
-The concept of craft sodas has mainstream appeal.
-56% of consumers globally would like to see more “craft” style non-alcoholic beverages..
Reason to Buy:
-Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.
-Understand the key motivators driving demand for adult soft drinks.
-Discover the best in-class innovation examples of adult soft drinks from around the world.
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List of Content:
- Introduction and Executive Summary
- Overview of Publisher’s Inter-Connectedness Index
- Operations across multiple countries is highest in North America
- Companies prefer to physically visit foreign suppliers in order to determine their reliability
- Increasing taxes/tougher regulation is a common concern for companies operating international supply chains
- Trade agreements and economic unions are seen to be beneficial for companies
- Supply chains that are fast, flexible, and responsive are highly sought after by companies who are looking to introduce measures that will aid this ‘next generation’ approach
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Table of Content:
Table of Contents
2. Trend Opportunities