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Adultifying Soft Drinks; Growth and Capitalizing on rising adult demand for non-alcoholic beverages

Friday, January 6, 2017 7:19
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(Before It's News)

Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Publisher as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks.

Your key questions answered:

-What are adult soft drinks? What are the key consumer motivations driving demand for adult soft drinks?

-What are the innovation opportunities in adult soft drinks?

-Which consumer trends are influencing innovation opportunities in adult soft drinks?

-What TrendSights trends do these innovation opportunities align with?

For more information about this report at

Report Scope

-Moderation & Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers.

-59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol.

-The concept of craft sodas has mainstream appeal.

-56% of consumers globally would like to see more “craft” style non-alcoholic beverages..

Reason to Buy:

-Explore innovation opportunities in adult soft drinks along three parameters – formulation, positioning, and packaging.

-Understand the key motivators driving demand for adult soft drinks.

-Discover the best in-class innovation examples of adult soft drinks from around the world.

Request a sample copy at

List of Content:

- Introduction and Executive Summary
- Overview of Publisher’s Inter-Connectedness Index
- Operations across multiple countries is highest in North America
- Companies prefer to physically visit foreign suppliers in order to determine their reliability
- Increasing taxes/tougher regulation is a common concern for companies operating international supply chains
- Trade agreements and economic unions are seen to be beneficial for companies
- Supply chains that are fast, flexible, and responsive are highly sought after by companies who are looking to introduce measures that will aid this ‘next generation’ approach

Ask for Discount at

Table of Content:

Table of Contents

1. Introduction

2. Trend Opportunities




3. Conclusions

4. Appendix

 Contact Us:       
Call: +1-646-491-9876

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