Back in the day, it was hard to get people to attend public events because of logistics. Either people lived too far away from your venue, or people couldn’t make it because the event was scheduled at an inconvenient time. But thanks to technology, you can now talk to millions of people online all from the comfort of your own home. Since your audience can also attend no matter where they happen to be, problems caused by logistics are now a thing of the past. Thus, you have even more ways to reach out to your audience, if you know how to do it right. If you’re ready to make the best video cast possible, then this article is for you. Keep reading to find an essential checklist so that you can make your event a huge success.
It is important to look professional when hosting a videocast. Image courtesy of (imagerymajestic) / FreeDigitalPhotos.net
The Perfect Wardrobe
Even if you’re going to talk about the most mind-blowing pieces of advice in the industry, you’re still going to look silly if you’ll talk about it in your pyjamas. Though you’re only going to be holding the videocast in front of a Web camera, it would be best if you dressed properly for the occasion. Yes, that means putting on a proper pair of pants and shoes, too! Though you’re going to be spending most of the videocast only being seen from the waist-up, you never know when you need to stand up to fix something. You don’t want to end up on screen in front of a large audience, wearing your pyjama bottoms or, worse yet, your underwear. You can’t go wrong, though, if you stick to the business wardrobe classics as noted by Entrepreneur.
A videocast is a way to connect with your viewers using multimedia technology, so you must make the most out of your medium. After all, you aren’t using an audio and visual tool for nothing. Otherwise, you could have just gone ahead and written an article and published it on the Internet. No, your goal for your videocast is to capture your audience’s attention not just using your words but your facial expressions and your body language as well. You can punctuate some points by making the right hand gestures at the right times. You can even make the audience feel like you’re warm and welcoming by opening your arms and smiling at them from time to time. However, make sure that you don’t commit the most common mishaps, either. That means no fidgeting, no stammering, and no closing your body off from your viewers. Make sure to refer to this list of common body language mistakes from Business Insider so that you can avoid doing them during your big break.
Though you may be the best person in your field, you still need to project the best image possible. Once you’ve mastered your wardrobe and your body language, it’s time to turn your attention to your videocasting system. You need to invest in one that will give you the most value for your money, as well as give you little to no headaches whenever you’re using it. For the beginner videocaster, a simple Web camera and free video conferencing software may do the trick. But if you want to show people that you’re a professional who doesn’t mind investing in good quality tools, something like BlueJeans cloud videocasting may be the best option for you. If your viewers notice that your audio is choppy or that your video is consistently blurry, they’ll get tired of the poor quality pretty quickly and leave before you’re done talking.
You’ve got your clothes, your expressions and gestures and your videocast system down. Now it’s time to make sure that what you have to say really matters, in the grand scheme of things. Imagine yourself sitting in your audience’s place. Would you sit still and be patient enough to listen from start to end if you had to listen to somebody talking based on the script or outline you made? If not, it’s time to spend a lot of time revising your notes. If you have to, hire an editor to help you decide what parts need to go or be improved. A third-party will be able to give you an unbiased take on your videocasting outline, so don’t leave out this vital part of your preparation. Make sure to leave room for the audience to pitch in, too.
Though your first business videocast may not turn out perfectly, you’ll still have a lot to gain from practicing the tips we’ve listed in this article. Practice as much as you can beforehand so you can master your videocast. The harder you work at it, the easier it will become for you down the line.
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