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Apple to Gain Edge Over Spotify By Offering Its Own Original TV Shows, Movies

Thursday, January 12, 2017 9:50
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Apple, it seems, is planning to follow in the footsteps of Netflix and Amazon by producing its own original television content.

Apple Music appThe Cupertino company “is planning to build a significant new business in original television shows and movies,” according to a report today from The Wall Street Journal. Original content would be available to Apple Music subscribers.

Apple has approached veteran producers over the past few months to discuss buying rights to scripted television programs, the report, citing sources “familiar with the matter,” indicated. The iPhone maker has also reportedly approached studio and network marketing executives about coming on board at Apple to promote its content.

Apple first wants to offer original television shows and then branch out into movies with a goal of providing original scripted content by the end of this year, according to the report.

The content Apple is looking to purchase would likely be comparable to Netflix’s ‘Stranger Things’ or HBO’s ‘Westworld’,” the WSJ said, adding that the company is not looking to spend the billions of dollars Netflix does on original content, at least not initially.

Rather, Apple is looking for a way to distinguish itself from Spotify, its main subscription music competitor. Because the companies have virtually identical music catalogues, adding original TV shows and movies would give Apple an edge. The content Apple is looking at purchasing is unlikely to have any relationship to music, the publication’s sources said.

Apple has yet to wrap up a deal to buy original content because it is “working out details of its business strategy built around original content,” according to the report. Something that will give Apple an advantage is procuring said content is its plan to share data on the number of viewers watching its original content as well as some demographic data on them. Netflix does not currently share data with its content creators, something that the WSJ said “has been a source of contention among some in Hollywood.”
Apple currently has more than 20 million subscribers for its $9.99 a month streaming service. Apple Music, which is available in more than 100 countries, offers 24/7 music as part of the ad-free subscription service. Aside from the basic $9.99 month plan, there is also a family plan providing service for up to six family members for $14.99 monthly.


Jennifer Cowan is the Managing Editor for SiteProNews.

The post Apple to Gain Edge Over Spotify By Offering Its Own Original TV Shows, Movies appeared first on SiteProNews.


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