The term broadcasting refers to sharing of information in the form of audio-video content to the end-user by the use of electronic mass communication medium. Broadcasting is usually done through radio and television transmission via wire and radio waves. Equipment used to broadcast programs include commercial radio, closed-circuit TV, public radio, television, amateur television, and amateur radio. The mass communication mediums used are known as broadcasting equipment. The broadcasting sector is managed by both the government and the private sector. Other mass communications used for broadcasting are public radio & community radio, public television, and commercial television & private commercial radio.
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Increasing acceptance of production automation, rising number of digital channels, analog to digital transition broadcasting, and growing acceptance of HD are the factors driving the broadcasting equipment market around the world. The demand for the broadcasting equipment is high in places such as worship places, corporate conferences, sports, and news production. This, in turn, will foster the market in the near future. Increasing use of the HD programming, internet protocol television (IPTV), and mobile TV are contributing to the global market growth. Moreover, growing attraction of people towards multi-screen services will also impact the market in the coming years. The market is propelled by high investment on digitalization, broadcasting services, and upgrading of technology by the government. In addition, increasing use of smartphones and tablets provide ample growth opportunities in the video services segment. Advancements in the technology result in rapid changes thus fostering the growth of the broadcasting equipment market. Furthermore, increasing awareness and interest of the end-users in the broadcast technology will considerably bring huge positive changes in the market. Multiplatform video delivery equipment is becoming popular in the market. However, the huge capital investment required for broadcasting equipment, inconsistency, and standardized method of content distribution are the restraining factors for the broadcasting equipment market.
The global broadcasting equipment market is segmented on the basis of equipment types and applications. On the basis of types, the global broadcasting equipment market is segmented as servers, encoders, switches, and camera. The servers segment is the leading segment in the market. Based on the application, the global market is segmented as studio production, post production, sports production, news production, and others.
North America holds the largest market share in the global broadcasting equipment market. This trend is followed by Western Europe and Eastern Europe. However, Asia Pacific is anticipated to witness sluggish growth.
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Some of the major players dominating the global broadcasting equipment market are Microsoft Corp., ZTE Corp., ARRIS Enterprise Inc., Brightcove Inc., Ericsson A.B., SeaChange International Inc., Harmonic Inc., Alcatel-Lucent SA, and Cisco Systems Inc. Other key vendors influencing the global market include Ateme, Imagine Communications, Verimatrix Inc., Envivio Inc., Minerva Networks, Thomson Video Networks, Azuki Systems Inc., Alticast Solutions, UTStarcom Inc., Anevia, Seawell Networks Inc., Edgeware AB, and Elemental Technologies.
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