Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video this year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. Operator have picked up the pace with the deployment of new digital communications technologies such as VoLTE ,Wi-Fi Calling and WebRTC. Despite its slow growth to date, Rich Communications Services (RCS) may turn out to be mobile operators’ best-bet in offsetting the OTT competition, supported by large industry partners. Few carriers are giving enough thought to the B2B2C opportunities implicit in WebRTC and far too many continue to view the technology as a threat to their existing calling business, as opposed to an opportunity for external monetization. We believe that provisioning easy-to-access developer tools and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier wholesale business on a whole new digital level.
- Telcos are focusing on Rich Communications Services (RCS) opportunity, which is charged as a premium VAS or as part of a standard mobile communications package, in order to combat the mounting mobile communications competitive pressure from OTT players. Carriers in the US, APAC and Europe are looking to align VoLTE capabilities with RCS for more advanced IP communication services.
- Wi-Fi calling has been launched by a large number of different industry participants including mobile incumbents, cable and fixed-players, with a wide variation in use case. The operators are positioning Wi-Fi calling as a cheaper alternative for cellular calling to avoid high roaming costs and markets as coverage enhancement value-add, especially for indoor calling.
- Companies such as Telenor, AT&T and Telefonica are experimenting with Web browser-based, real-time communications for voice and video communications. Provisioning easy-to-access developer tools and WebRTC APIs for in-browser communications has the potential to revolutionize the carrier wholesale business on a whole new digital level.
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Reason to Buy
- Review technologies and services operators are deploying to compete with OTT service providers
- Learn best practices in positioning VoLTE, RCS and Wi-Fi calling services.
- Assess competitive products built around mesh networking.
- Assess the various revenue models available with WebRTC APIs.
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Tables of Content:
Section 1: The carrier digital communications imperative
Section 2: Digital communications technology trends
Section 3: Digital communications carrier deployments and case studies
RCS deployments to date and next steps
Case study: SK Telecom joyn.T
Case study: T-Mobile US Advanced Messaging
Wi-Fi calling deployments to date and next steps
Case study: EE Wi-Fi Calling
Case study: Cablevision Freewheel
WebRTC use cases
Case study: AT&T Enhanced WebRTC API
Case study: Telefonica’s TokBox Leverage
Mesh networking deployments to date
Section 4: What’s next for digital communications?
Competitive digital communications solutions
Digital communications opportunities for carriers
Section 5: Key findings & recommendations
Acronyms and definitions
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