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China’s Disruptor Market Shipment Volume Share by Application Processor Model Analysis 2016

Wednesday, January 11, 2017 7:37
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Founded in 2010, Xiaomi unveiled its first smartphone a year later and quickly made its name among Chinese netizens. With a rapid growth in sales and popularity, Xiaomi has jumped to China’s top three smartphone vendors in less than five years. This report profiles Xiaomi’s history and analyzes in depth its product deployment, operational performance, key success factors, and future development strategies.


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Table of Contents
1. Development History4
2. Product Deployment6
2.1 Smartphone6
2.1.1 Brand Name Xiaomi6
2.1.2 Brand Name Redmi6
2.1.3 Peripherals7
2.2 Connected TV8
2.2.1 Mi Box8


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2.3 Smart Home Products10
2.3.1 Xiaomi Smart Home Products10
2.3.2 Xiaomi Smart Home IoT Open Platforms11
3. Operational Performance12
3.1 Smartphone Shipments Surge via Online Channel12
3.2 Market Share Leader in Chinese Smartphone Market13
4. Key Success Factors13
4.1 Open Innovation and Customer-Oriented Product Design14
4.2 Low-end Disruption to Lure Overshot Customers15
4.3 American-style Product Launch, Hunger Marketing Significantly Improve Brand Awareness16
4.4 Pre-Ordering & Outsourcing Production to Enhance Competitiveness17
5. Future Development Strategies18
5.1 Strengthening Sales Channels and Overseas Markets18
5.2 Diversification into 3C Products, IoT, and Cloud Services19


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