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Consumer Attitudes and Online Retail Dynamics: future performance, growth, development and key factors 2015-2020 Special Focus on Thailand

Friday, January 6, 2017 7:43
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(Before It's News)

Thailand follows a free-enterprise economy system and is equipped with a well-developed infrastructure. It is the second-largest economy in Southeast Asia after Indonesia. Bangkok, the county’s capital, and the country’s most populous city with a burgeoning e-commerce market, makes Thailand the most lucrative commercial hub of Asia.

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What else does this report offer?

-It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

-Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

-Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future

Key Finding

-The Internet Growing Up Stronger

-Electrical and electronics was the largest product group, with total sales of THB28.7 billion, or 46% of total online retail sales in 2015.

-The New E-Payment System in Thailand and Its Effects on E-Commerce

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Reasons to buy:

-Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

-Understand which products will be the major winners and losers in the online arena in the coming years

-Get an in-depth analysis of the latest trends in online retailing in Thailand, covering the factors driving online spending across the categories

-Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable

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List of Content:

1 Introduction

1.1 What is this Report About?

2 Executive Summary

3 Market at a glance

4 Consumer Insight: Online Shoppers Attitudes and Behavior

4.1 Overview of Thailand’s Online Shopping Environment

4.1.1 The Internet Growing Up Stronger

4.1.2 Fixed Broadband Is Not Fully Developed Yet In Thailand

4.1.3 High smartphone penetration set to boost m-commerce

4.2 Consumer Attitudes and Behavior

4.2.1 The New E-Payment System in Thailand and Its Effects on E-Commerce

4.2.2 The Dynamics of Social Commerce in Thailand’s E-Commerce Market

5 Online Channel Dynamics

5.1 The Online Channel’s Share of Total Retail Sales

5.1.1 Thailand online vs. offline channel forecasts

5.1.2 Online penetration: global and regional comparisons

5.2 Channel Dynamics

5.2.1 Thailand retail channel dynamics – future performance

5.2.2 Channel group share development

5.2.3 Individual channel performance

5.3 Category Dynamics

5.3.1 Online vs. offline retail sales comparison by category group, 2015

5.3.2 Online retail market dynamics by category

5.3.3 Online retail sales share by category group

5.3.4 Food and Grocery Categories: market size and forecasts

5.3.5 Electrical and Electronics categories: market size and forecasts

5.3.6 Music, Video, and Entertainment Software categories: market size and forecasts

5.3.7 Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts

5.3.8 Books, News, and Stationery categories: Market Size and Forecasts

5.3.9 Sports and Leisure Equipment categories: market size and forecasts

5.3.10 Furniture and Floor Coverings categories: market size and forecasts

5.3.11 Home and Garden categories: market size and forecasts

5.3.12 Health & Beauty categories: market size and forecasts

6 Case Studies: Leading Online Retailers in Thailand

6.1 Retailer 1: WeLoveShopping

6.1.1 Business Description

6.1.2 Site Experience

6.2 Retailer 2:

6.2.1 Business Description

6.2.2 Site Experience

6.3 Innovative Retailers in Thailand

6.3.1 Lazada and Its Target Outranking Share Bid Strategy

6.3.2 Central Group and Its New E-Payment Service to Bolster Its Sales

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016-2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Key Companies profiles


Lazada and Its Target Outranking Share Bid Strategy

Central Group and Its New E-Payment Service to Bolster Its Sales

Contact Us:        
Call: +1-646-491-9876

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