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Consumer Attitudes and Online Retail Philippines Forecast and Analysis Research Report to 2021

Tuesday, January 10, 2017 23:23
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(Before It's News)


The Philippines have joined the race to the digital change very late compared to the other ASEAN countries such as Philippines, Malaysia, Singapore, and Thailand, but the digital culture is moving at a faster pace than it did with the other countries. Filipinos have embraced new technology and the internet, for example, according to a study conducted by Bain & Company, internet penetration is a mere 1.2% in the Philippines, but 34% of those who have made a purchase online reported they were influenced by online content prior to making their purchase.


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Key Findings

• More Filipinos Are Moving Towards E-Commerce

• Filipinos Are Unwilling and Disinclined Towards Using Credit Cards

• Foreign E-Commerce Giants Have a Major Dominion Over the E-Commerce Landscape in the Philippines

• Apparel, accessories, luggage, and leather goods was the largest product group



“Consumer Attitudes and Online Retail Dynamics in Philippines, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Philippines’ online retail environment. In addition, it analyzes the key consumer trends influencing Philippines’ online retail industry.


What else does this report offer?

• It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

• Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors

• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future


Reasons to Buy

• Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

• Understand which products will be the major winners and losers in the online arena in the coming years

• Get an in-depth analysis of the latest trends in online retailing in Philippines, covering the factors driving online spending across the categories

• Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable


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Table of Contents

1 Introduction

    1.1 What is this Report About?

2 Executive Summary

3 Market at a glance

4 Market Context

    4.1 Overview of Philippines’s Online Shopping Environment

      4.1.1 The Internet population in the Philippines is one of the fastest growing in the last five years

      4.1.2 Fixed Broadband Is slower than most ASEAN countries

      4.1.3 High Smartphone Penetration Set to Boost M-Commerce

    4.2 Consumer Attitudes and Behavior

      4.2.1 Study Proves That Filipinos Are Embracing E-Commerce Lately

      4.2.2 Foreign Players Have Control over the Philippines E-Commerce Market

5 Online Channel Dynamics

    5.1 Online Channels Share of the Total Retail Sales

      5.1.1 Philippines online vs. offline channel forecasts

      5.1.2 Online penetration: global and regional comparisons

    5.2 Channel Dynamics

      5.2.1 Philippines’ retail channel dynamics – future performance

      5.2.2 Channel group share development


Complete Report@


Contact Us:

Norah Trent

Partner Relations & Marketing Manager


Ph: +1-646-845-9349 (US) 

Ph: +44 208 133 9349 (UK)                      

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