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France Cider Market Growth and Consumption Analysis 2016

Wednesday, January 4, 2017 3:21
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(Before It's News)

In 2015, the cider market contracted in volume. One of the factors for this decline was the popularity and strong growth of low and no alcohol drinks, that took away interest from cider from some consumers. Beer, which also had many price promotions in retail, contributed to the drop in cider volumes with consumers opting for beer over cider. The French cider market saw a splurge in Private Label that accounted for a modest share of 41% by volumes in 2015. Private Label volumes dropped due to strong competition from leading known brands.

 

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Key Finding

- Preference towards no/low alcoholic drinks dampened cider consumption.

- Organic ciders had low appeal as many consumers believe regular cider to be a quality product.

- Average cider price increased for all price segments driven by increasing share of rosé and flavored ciders that drove up the average price.

- Cider brands are largely promoted through events and radio commercials.

 

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- Compare and track the performance of brands and brewers to develop a competitive advantage

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

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- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

 

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List of Tables

Table 1: France Population Size and Growth, 1987-2018F

Table 2: West Europe Population Size and Growth, 2005-2016F

Table 3: France Economic Indicators, 2007-2017F

Table 4: West Europe Commercial Beverage Consumption – Per Capita, 2005-2016F

Table 5: West Europe Commercial Beverage Consumption – Per Capita % Share, 2005-2016F

Table 6: West Europe Commercial Beverage Consumption – Per Capita Growth, 2006-2016F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Cider

Table 9: Legal controls on Cider

Table 10: Tax Burden on Cider

Table 11: Cider Key Facts

Table 12: Top 10 Cider Brands – Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Cider Brands – Volume, 2013-2015

Table 14: Cider Market Valuation (Local Currency), 2014-2016F

Table 15: Trade Margin Build-Up Model

Table 16: Selected Consumer Cider Prices: On-Premise, 2014-2016

Table 17: Selected Consumer Cider Prices: Off-Premise, 2014-2016

Table 18: Average Beverage Consumption – Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 19: Cider Production/Trade/Consumption 000 HL, 2005-2016F

 

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