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Global Advertising, Public Relations, And Related Services Industry Trends, Survey, Growth and Forecast To 2021

Wednesday, January 4, 2017 2:13
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Advertising, Public Relations, And Related Services

The Advertising, Public Relations, And Related Services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

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Description

Where is the largest and fastest growing market for Advertising, Public Relations, And Related Services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, And Related Services global market report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider Design, Research, Promotional And Consulting Services market, and compares it with other markets.

• The market characteristics section of the report defines and explains the market.

• The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

• Market segmentations break down market into sub markets.

• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.

• Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

• The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.

• The Advertising, Public Relations, And Related Services market section of the report gives context. It compares the Advertising, Public Relations, And Related Services market with other segments of the Design, Research, Promotional And Consulting Services market by size and growth, historic and forecast. It analyses the market as a Percentage of GDP, Per Capita Average Expenditure, Advertising, Public Relations, And Related Services Indicators Comparison, Average Spending By Total Enterprises across selected countries.

Scope

Markets Covered: Advertising agencies, promotional products, public relations, direct mail advertising, bill board and outdoor advertising, media buying agencies, media representative firms, Print advertising distribution

Markets compared: Architectural, Engineering Consultants And Other Related Services, Management Consulting Services, Advertising, Public Relations and Related Services, Scientific Research & Development, Specialized Design Services, Market Research Services, Photographic Services, Environmental Consulting Services

Companies mentioned: Omnicom Group,WPP, Publicis Groupe, Interpublic, Dentsu, Havas, Hakuhodo, Mdc Partners Inc

Countries: Brazil, China, France, Germany, India, Italy, Japan, Spain, Russia, UK, USA.

Regions: Asia, Americas, Europe, Middle East & Africa, Oceania.

Time series: Five years historic and forecast.

Data: Total Enterprises, By Country, Total Enterprises, Split By Large Enterprises and MSMEs, By Country, Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country

Total Advertisement Spending, By Country, 2016

Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016

Number Of Advertising Agencies, By Country, 2016

Average Revenue Per Advertising Agency, By Country, 2016

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Table Of Content ( Key Points )

1. Advertising, Public Relations, And Related Services Market Characteristics

2. Advertising, Public Relations, And Related Services Market Size and Growth

    2.1 Historic Market Growth

      2.1.1 Drivers of the Market

      2.1.2 Restraints on the Market

    2.2 Forecast Market Growth

      2.2.1 Drivers of the Market

      2.2.2 Restraints on the Market

3. Porters Five Force Model

    3.1 Bargaining Power Of Buyer

    3.2 Bargaining Power Of Suppliers

    3.3 Threat Of New Entrants

    3.4 Threat Of Substitutes

    3.5 Industry Competition

4. PESTLE Analysis

    4.1 Political

    4.2 Economic

    4.3 Social

    4.4 Technological

    4.5 Legal

    4.6 Environmental

5. Advertising, Public Relations, And Related Services Market Segmentation

    5.1 Global Segmentation

    5.2 Advertising Agencies Services

      5.2.1 Market Characteristics

      5.2.2 Market Trends And Strategies

    5.3 promotional products

      5.3.1 Market Characteristics

      5.3.2 Market Trends And Strategies

    5.4 Public Relations

      5.4.1 Market Characteristics

      5.4.2 Market Trends And Strategies

    5.5 Direct Mail Advertising

      5.5.1 Market Characteristics

      5.5.2 Market Trends And Strategies

    5.6 Bill Board And Outdoor Advertising

      5.6.1 Market Characteristics

      5.6.2 Market Trends And Strategies

    5.7 media buying agencies

      5.7.1 Market Characteristics

      5.7.2 Market Trends And Strategies

    5.8 Media Representative Firms

      5.8.1 Market Characteristics

      5.8.2 Market Trends And Strategies

    5.9 Print Advertising Distribution

      5.9.1 Market Characteristics

      5.9.2 Market Trends And Strategies

6. Advertising, Public Relations, And Related Services Market Regional And Country Analysis

    6.1 Global Advertising, Public Relations, And Related Services Market, 2016, By Region

    6.2 Global Advertising, Public Relations, And Related Services Market, 2012 – 2020, Historic and Forecast, By Region

    6.3 Advertising, Public Relations, And Related Services Market, 2016, By Country

    6.4 Advertising, Public Relations, And Related Services Market, 2012 – 2020, Historic and Forecast, By Country

7. Global Advertising, Public Relations, And Related Services Market Comparison with Macro Economic Factors

    7.1 Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, Global

    7.2 Per Capita Average Advertising, Public Relations, And Related Services Expenditure, Global

8. Advertising, Public Relations, And Related Services Market Comparison With Macro Economic Factors Across Countries

    8.1 Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, By Country

    8.2 Per Capita Average Advertising, Public Relations, And Related Services Expenditure, By Country

9. Advertising, Public Relations, And Related Services Indicators Comparison

    9.1 Total Enterprises, By Country, 2016, Millions

9.2Total Enterprises, Split By Large Enterprises and MSMEs, By Country, 2016

9.3 Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD

    9.4 Total Advertisement Spending, By Country, 2016

    9.5 Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016

9.6 Number Of Advertising Agencies, By Country, 2016

    9.7 Average Revenue Per Advertising Agency, By Country, 2016 10. Asia Advertising, Public Relations, And Related Services Market

      10.1.1 Asia Advertising, Public Relations, And Related Services Market Overview

      10.1.2 Asia Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016

      10.1.3 Asia Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020

      10.1.4 Asia Market Size By Segment

    10.2 Asia Advertising, Public Relations, And Related Services Market: Country Analysis

    10.3 China Advertising, Public Relations, And Related Services Market

      10.3.1 China Advertising, Public Relations, And Related Services Market Overview

      10.3.2 China Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016

      10.3.3 China Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020

      10.3.4 China Market Size By Segment

      10.3.5 China Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD

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……Continued

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