How to Pick the Best Hosting for Your Ecommerce Website Why do you want the best hosting for your Ecommerce website? Because anything less could be the nail in your online coffin.
Your ecommerce website is like a physical store in the way that you must provide your customers with a well-presented shopfront, which is easy to navigate and exceeds expectation. Your hosting service is therefore integral to your customer service, because if your site goes down, the door will close and the customers will be unable to enter to explore your products or services.
You will undoubtedly want to appear consistently professional, but no customer will want to take a risk of the door being closed on them once again, so they may never return. By opting for a high-quality hosting solution, you can provide your visitors with a dependable service.
Quality Over Cost
Whether you are an established business or a start-up company, the hosting solution you choose for your ecommerce website will determine your reliability. You should never choose cost over the best web hosting for your company, or you will only let down your customers. It is vital you identify the speed of a connection, because a slow website will lead to frustrated customers, and you could even be penalised in search engines.
While shared hosting can be a fantastic solution for a website, it might not always be the best choice for an ecommerce site. Shared hosting requires you to share power with other websites, which means you may have to fight for load times during peak hours or seasonal times of the year.
Superb Technical Support
Try to select a hosting provider with 24/7 support, because they will be on-hand should there be a problem with your website hosting. The last thing you will want to happen is for a website to go down at night and the hosting company isn’t on-hand to resolve the issue. Make sure you select a service with real people on the other end of the phone. You may never need to call them, but you can enjoy peace of mind knowing that help is just a phone call away. Every minute of downtime can result in a loss of money for your company – so don’t take any chances.
You will want to create a flexible ecommerce website that can deal with any company requirements or industry changes, which is why you should select a hosting system with integrated options, such as credit checks and credit card transactions.
Security is critical when it comes to an ecommerce infrastructure. No company can afford to take chances when it comes to a customer’s payment details. The server platform you select will determine how secure your site is. VPS hosting is therefore worth a consideration, as it can offer a DDOS-protected dedicated IP that can often incorporate SSD technology, which provides the fastest performance and the best level of protection for a website.
Your online store will only be as good as the hosting solution. It is essential you identify your server needs before you select a plan, because the wrong decision could end up costing you time, money and customers. Don’t make a big mistake and select the right hosting plan and provider for your business.
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by Chris London of Pixel Productions Inc. The Everything Design Company