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Ice Cream: Sector Overview and Methodology in Indonesia

Friday, January 6, 2017 7:20
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(Before It's News)

Growing GDP and a large base of young population is driving the Ice Cream market in Indonesia. The market is led by the ‘Impulse Ice Cream – Single Serve’ category in Off-trade volume consumption, while the ‘Take-Home and Bulk Ice Cream’ category is forecast to register fastest growth in both Off-trade sales and On-trade sales during 2015-2020. Convenience Stores account for the highest distribution share of Ice Cream in the country. Unilever Plc and Royal Friesland Campina are the leading players in the Indonesian Ice Cream market.

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Key Finding

- The Ice Cream market in Indonesia is forecast to grow at a higher CAGR of 10.6% in US$ terms during 2015-2020

- The ‘Impulse Ice Cream – Single Serve’ category accounts for the highest Off-trade volume consumption in Indonesia

- Convenience Stores is the leading distribution channel in the Indonesian Food market

- Wall`s is the leading brand in the ‘Take-Home and Bulk Ice Cream’ category

- Flexible Packaging is the most commonly used packaging material in the Indonesian Ice Cream market

Reason to Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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List of Content:

- Introduction and Executive Summary
- Overview of Publisher’s Inter-Connectedness Index
- Operations across multiple countries is highest in North America
- Companies prefer to physically visit foreign suppliers in order to determine their reliability
- Increasing taxes/tougher regulation is a common concern for companies operating international supply chains
- Trade agreements and economic unions are seen to be beneficial for companies
- Supply chains that are fast, flexible, and responsive are highly sought after by companies who are looking to introduce measures that will aid this ‘next generation’ approach

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Few Points from List of Tables

Table 1: Country Indicators – overall food value and volume, 2015

Table 2: Market value analysis in US$, 2010-2020

Table 3: Market volume growth analysis, 2010-2020

Table 4: Exchange rate fluctuations: US$ to IDR

Table 5: Market volume growth, by category, 2015-2020

Table 6: Market volume growth, by category (Off-trade), 2015-2020

Table 7: Market volume growth, by category (On-trade), 2015-2020

Table 8: Segment level analysis by category, 2015

Table 9: Average prices (IDR and US$) by category, 2015

Table 10: Leading retailers

Table 11: Leading brands by category, 2015

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