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Spain Cider Market Growth and Consumption Analysis 2016

Wednesday, January 4, 2017 3:24
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(Before It's News)

Overall Cider grew in 2015, as the economy in Spain improved, allowing consumers to invest in premium brands. Growth for cider was driven by the growth of international brands and the performance of still cider in the modern retail channel. Average prices rose overall in 2015, with the off-premise channel seeing a greater rise in price when compared to on-premise. The cider category saw a slight upsizing trend in 2015, with sizes from 57cl upwards (not including kegs) growing faster than sizes up to and including 50cl.


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Key Finding

- The premium and super premium priced segments performed well in 2015, driving growth for the market, as mainstream declined.

- Growth for the larger sizes was driven by price promotions.

- The zero alcohol segment grew well ahead of the market in 2015.

- Still cider continued to drive volumes in 2015, performing particularly well in modern retail.


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- Compare and track the performance of brands and brewers to develop a competitive advantage

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Spain cider market

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List of Tables

Table 1: Spain Population Size and Growth, 1987-2018F

Table 2: West Europe Population Size and Growth, 2005-2016F

Table 3: Spain Economic Indicators, 2007-2017F

Table 4: West Europe Commercial Beverage Consumption – Per Capita, 2005-2016F

Table 5: West Europe Commercial Beverage Consumption – Per Capita % Share, 2005-2016F

Table 6: West Europe Commercial Beverage Consumption – Per Capita Growth, 2006-2016F

Table 7: Taxation Base

Table 8: Historical Excise Rates of Beer

Table 9: Legal controls on Cider

Table 10: Tax Burden on Cider @ 4% Abv, 2015

Table 11: Cider Key Facts

Table 12: Top 10 Cider Brands – Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Cider Brands – Volume, 2013-2015

Table 14: Cider Market Valuation (Local Currency), 2014-2016F

Table 15: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 16: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 17: Cider Production/Trade/Consumption 000 HL, 2005-2016F

Table 18: Cider Production/Trade/Consumption – Growth, 2005-2016F

Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 20: Cider Market Valuation (Local Currency), 2014-2016F

Table 21: Cider Consumption by Local Definition, 2012-2016F


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