The gaming console market has recently seen many uncertainty due to introduction of tablets and PC gaming features, whereas the hardcore console players will be intact in the market, and will retain the business evolving year on year. The companies such as Sony and Microsoft have kept the gamers interested in gaming consoles with continuous updates on games as well as systems. Introduction of 3D in gaming has been sensational and adds more reality into gaming, while gamers being surprised with other technologies complementing 3D such as Virtual and Augmented Reality will keep the market growing faster in coming years.
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The overall gaming industry is fragmented into game developers, console manufacturers, sales and distributors. Game developers hold average share in the market, as designing and coding games in of the most creative job and cost of developing a game would cost more than US $10 million. Publishers play role of marketing the games as well as funding the developers. The sales and distributors are the key segments in gaming industry who ought to make much in the value chain. While considering the cost involved, publishers and marketing segment makes up the highest component, followed by development, sales, distribution and licensing costs. The cost of development is divided among hiring the developers, designers, and cost of devices used for testing.
The 3D gaming market is broadly classified by console, platform, technology, and geography. The consoles are further segmented into home, handheld, micro and dedicated consoles. The platforms is sub-segmented into major platforms provided by Microsoft Xbox, Sony PlayStation, Nintendo Wii, and others. The evolving technologies will upsurge the market in coming years, some of the important segments include virtual and augmented reality, polarized shutter technology, auto stereoscopy, Xbox illumiroom, leap motion technology and others. The global 3D gaming console market is also branched on the basis of regions into North America, Europe, Asia Pacific, South America and Middle East & Africa.
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Asia-Pacific is one of the leading regions in gaming market followed by North America and Europe, Middle East and Africa. In APAC, China holds the major share of gaming market and accounts almost equal to the overall North America gaming market. The growing trends of technologies such as 3D imaging, virtual and augmented reality market will uplift 3D gaming console market in APAC in coming years and countries such as China, South Korea, India, and Japan are expected to make the best of these opportunities.
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Some of the key market players include Sony Corporation, Microsoft Corporation, Nintendo Co. Limited, Logitech, Apple, Inc., Oculus VR, Electronic Arts, Activision Publishing, Avatar reality and Kaneva among others. Sony Corporation realized that providing high-end products and solutions at high pricing was not justifiable in comparison to its Xbox 360, which was not highly updated with the current trends in the technology. While Xbox was competing with PS3 with more added hardware specification, but PS3 observed to portray excellent performance with reduced price. It was observed that the overall 3D gaming console market is price sensitive and hence companies offering economical products will gain good traction in near future.
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