Ken research has introduced recent research report on, “Nicaragua Beer Market Insights Report 2016“. During the study, we analyse various consumer advantages, major market players, leading industries, structure, various cooperative strategic planning issues, historical and emerging insights, brand development and basic evolution of beer industry in 2016. Report scrutinize the volume versus value trends to pin point the various epicentres that lead this balling industry across super-premium, premium, mainstream and discount segments to analyse its basic augmentation. Competitor industry has been active and feral. The country withstands competitive advantage for beer market and therefore we develop the regressive strategies to differentiate domestic and imported beer brand performances. Key thrusting techniques are put under the magnifying glass.
Nicaraguan economy saw a boost in growth in 2016 especially in the first half of the year. The gross domestic product per capita has been successfully expanding and hence, the disposable income of natives. Consumption demand and expenditure has reached an upward trajectory. The investments on public infrastructure and necessities have been pushed for the best. All these factors have given the locals the chance to pamper themselves with higher personal budget. Decelerating Inflation pressures along the year add to the bliss. The direct connection of this is seen from the consumer behaviours expenditure in beer market. Beer market saw an ever-increasing demand and therefore higher profits. Though the country has been popular for the delicious rum, new microbreweries have been popping in ever hook and corner of their Central American economy.
The increasing beer demand is compassed via-
Warm weather and chilled beer have always been best compliments that one looks for. Added to these is the beautiful scenic beauty of the magnificent Nicaraguan beaches. The extremely hot and dry climate has increased the demand of beer all over the country. The climate has major influence on beer producers. Extreme drought conditions can leave the supply of beer being inadequate and demand shooting up many notches. The relationship between an increase in income and beer consumption has been non-linear but positive. Hotter conditions have hampered the production of wine and hence majority of population in many beer consuming nations have to resort to beer as an alcoholic beverage substitute, which is made from barley which can withstand insensitive climatic conditions. People have been seen to develop interests in segment such as “superpremium beer”, which grew because of the growing erudition of Nicaraguan consumers.
The leading brands of beer in Nicaragua comprise of
This is a traditional beer of the country. It has been associated with the local customs and traditions of the country. This lager is sold in aluminium can and disposable bottles. The company was established in 1977, underwent a merger, and was relaunched soon after in 1996. It has soothing taste and a perfect blend of zest. It circumcises the atmosphere of the country in one can. It is said to posses a smell of honey and has been ranging in demand
This pilsen was first introduced in 1942 is one of the oldest and most popular beer of the country. It is sold in aluminium cans, returnable bottles and kegs. Its lighter version known as Victoria Light was launched in 2004. Another type is Victoria frost, which is processed through micro filtration. Victoria Selección Maestro is the first dark brew, which is the newest launch of 2011 with high alcoholic content.
Premium is a lager introduced in 1999 and aimed at consumers who prefers imported brands.
The first two companies dominate the beer market of this country. Both are extremely light beers and have minimal taste difference. Their taste is best experienced when serves chilled and hence they are a popular pull of the country. CabCorb (CBC) entered the market for the first time in 2015, gained share and became the third leading brewer in its first year. Victoria and Tona remained the foremost brands; this has remained consistent over the years and is unlikely to change in future. Compañía Cervecera de Nicaragua (CCN) is a Nicaraguan brewery based in Managua, Nicaragua. In 1996, CCN merged with its competitor, the Industrial Cervecera, S.A. (ICSA), to form the largest brewery. In 2003, CCN began exporting the Cerveza Toña brand to the U.S. market. However due to the fall in demand from other central american economies such at guatemala, the imports from Nacargua have been declining. This is mainly due to El nino effect, political disorders and falling economy. CCN later acquired the local water bottling company to expand its business to juices and flavoured non-carbonated sports drinks.
This industry has spots of innovation, involvement and betterment. With current trends emanating, beer market will flourish in years to come and help Nicaragua achieve higher growth.
Topics Covered in the Report
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Ankur Gupta, Head Marketing & Communications