The release of the Apple Watch in 2015 brought a spotlight to the nascent wearable electronics category. While the category has grown considerably in recent years, wearable electronics – particularly smart wearables – has yet to develop a truly “killer app” that brings mass consumers to the products in droves. While smart wearables has the benefit of being a new fashion, it is struggling to break through from a primarily first-adopter phase of its lifecycle.
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List of Contents and Tables
Table 1 Sales of Wearable Electronics by Category: Volume 2013-216
Table 2 Sales of Wearable Electronics by Category: Value 2013-216
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2011-2016
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2012-2016
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2013-2016
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2013-2016
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2016-2021
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2016-2021
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2016-2021
Consumer Electronics Volume Sales Continue To Fall
Sales of Wireless Speakers Put Pressure on Older Technologies
Apple Inc Loses Ground While Zte USA Inc Makes Inroads Within the US Market
Omnichannel and Store-within-a-store Retailing Concepts Continue To Grow
Cannibalisation and Maturity Hinder Forecast Period Growth
Key Trends and Developments
Demographic and Economic Shifts Shape Consumer Electronics Sales in the US
Retailing Trends Boost Industry
Smartphones and Tablets Reshape US Consumer Landscape
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