The total global mobile phone and smartphone market is expected to be worth $341.4 billion while smartphone revenue will account for 75.8% of the overall mobile handset revenue at $258.9 billion in the same year.
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Mobile phones with basic functionalities such as voice, SMS, camera, and video are often referred to as feature phones, whereas high-end mobile phones that offer more advanced computing ability, and provide one stop solution for information management, voice and video calls and web access are referred to as smartphones. In addition to being a communication device, modern mobile phones now have additional capabilities, such as SMS messages, internet access, gaming, Bluetooth, camera, MMS messaging, radio, and MP3 player, which helped in increasing the popularity and faster adoption of mobile handsets. The mobile handsets market has seen exponential growth since its first commercial launch in 1983. There were 12 million global mobile phone subscribers in 1990 and by the end of 2010; the number of mobile phone subscribers reached 5.2 billion. However, the growth has slowed a bit between 2006 and 2009 due to economic slowdown and lack of strong telecommunication infrastructure in emerging countries.
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Market participants’ strategies vary by geography due to differing method of payments, subsidies, and levels of competition among vendors and operators. Players in prepaid subscriber market (without handset subsidies) are focusing on promoting value-added services and subsidized data plans. In competitive postpaid subscribers markets (with handset subsidies), players are offering attractive unlimited data plans and a large variety of smartphones models with exclusive distribution strategies.
Scope of the report
This report analyzes the global smartphones markets based on:
Operating System: Symbian, Blackberry, Windows, iPhone OS, Android, Linux, Web OS, Others
Consumer phones (high-end, mid-range, and entry-level)
Business phones (large enterprise and small and medium business)
Input Method (touchscreen, keyboard, and keypad).
The report extensively analyzes each macro and micro smartphones market based on operating system; and also offers market analyses of application segments such as consumer and business smartphones. In addition to market sizes and forecasts, the report also provides a detailed analysis of the market trends and factors influencing market growth, offering in-depth geographic analyses of the smartphones markets in the North America, Europe, Asia-Pacific, and Rest of the World (ROW). The report draws the competitive landscape of the global smartphones market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting in order to gain an edge over the their competitors.