Vlogging is a relatively new medium of entertaining and connecting to people on a personal level. Vlogging is also an innovative way of sharing and distributing your ‘online content.’ In the past, we’ve entertained ourselves primarily with media like movies or TV series but, now, vlogging is completely changing that traditional viewership landscape.
People are not only loving but also engaging with vlogging content. For vloggers it’s the best time to start. Camera equipment, video editing software, etc. are only getting better and cheaper while viewership demand for vlogs is going through the roof. Over the course of 2016, vlogging evolved at a very fast rate and is continuing to grow steadily into 2017.
The main reason for such consistent growth of the vlogging medium is the personal connection people tend to make with the vlogger. For example, if I want to learn Spanish, either I can opt for an online Spanish learning course the traditional way or I can learn Spanish from a vlogger . Personally I would go with the second option in a heartbeat because it would be more engaging, interactive and personal for me, not to mention 100 percent less expensive.
Vlogging is growing at such a quick and huge scale. Check out the three main reasons below.
Reason 1. Popularity
Vlogging is insanely popular, both for viewers and actual vlog creators.
The supply and demand for vlogs is increasing day by day based hugely on the fact that people are loving vlogs and are thus completely open to watching both well-established vloggers as well as brand new ones. For people starting to vlog, one of the main reasons for this insane popularity is the development in media technology.
YouTube has evolved and became the epicenter for vloggers because it allows them to upload and host videos for free. Because of this, more and more people are entering the “vlogosphere.”
Video distribution is a daunting task but, thanks to YouTube, vloggers don’t have to worry about that. Although you will have to struggle with gaining traction initially — YouTube is really helpful in getting vloggers to just start publishing immediately without any technical expertise needed. For this reason alone, YouTube is one of the top reasons why vlogging has become so insanely popular.
From the viewer’s side, a big reason for the popularity of vlogging is that they are created by people just like us; rather than big companies which create traditional TV shows. So when we watch vlogs we feel just like home, rather than as an outsider “consuming” some other-worldly piece of content. We totally resonate both with the videos vloggers produce and the vloggers themselves.
Vloggers also help us to discover the world and learn about new cultures and traditions right from the comfort of our home. Although you may not be explicitly watching a specifically culture-focused video, you will nonetheless learn about the location you are watching the vlog take place in. For example, if we are watching a Spanish cook’s vlog or an Indian yoga intructor’s vlogs we would definitely learn a thing or two about their rich culture apart from the recipe or exercise.
These are the things that make vlogging both different and popular at the same time — meaning it’s going nowhere in 2017.
Reason 2. Low competition (AKA ‘Low Hanging Fruit,’ if you’re a marketer)
There are still many niches that do not have “huge vloggers” dominating their niche. This is a really great thing for upcoming vloggers because they can start their channel and grow quickly. Remember: low competition does not mean there is low demand.
Niches like gaming, cooking, beauty and makeup, etc. are filled with vloggers, with a select few dominating each of those spaces. However there are hundreds of other niches like sewing, knitting, gemology, etc. where there are not many vloggers but the demand is still huge.
This is a really good opportunity for any new and upcoming vloggers to quickly gain subscribers for their fresh-faced channel. If there are many dominant vloggers in your niche, it would be difficult for you to make your mark (at least quickly). But at this point of time there are hundreds of untapped niches. Expect to see many of these niches be claimed throughout 2017.
Reason 3. Development in Technology
Earlier it was simply too difficult to start a vlogging channel as far as technology was concerned — at least for the “average” person. Everything was just too expensive and difficult to operate. It was nearly impossible to find affordable vlogging cameras, video editing software, lighting, etc. All of these products were too highly priced. So, for ordinary people, it was quite difficult to start their own vlogging channel.
Times have most certainly changed in regard to the technology. Over the last five years alone, vlogging equipment and software have evolved like crazy. Cameras are now really advanced and affordable at the same time. You can get some seriously awesome features like flip screens, super long battery life, lightweight, pocketable, etc. All these features make the whole video production process a much more affordable, and thus accessible area for a vlogger.
Thankfully along with the camera’s evolution, popular and powerful editing software has also evolved over the years to be more sophisticated and affordable, meaning you need not be a professional editor to edit your videos. Now it’s super easy to trim, cut and edit your vlogs with transitions and voice-overs in no time.
Chris is a co-founder of Fried.com. He is passionate about online privacy, futurology and emerging online trends. You can find him helping individuals with their online privacy and security issues over at Fried.com
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