Apple has finally opened up about its plans to produce its own original television content.
The Cupertino company says it will debut two star-filled video series on subscription service Apple Music this spring.
“Based on the segment that has become a global, viral video sensation on The Late Late Show with James Corden, the new Carpool Karaoke series features 16 celebrity pairings riding along in a car together as they sing tunes from their personal playlists and surprise fans who don’t expect to see big stars belting out tunes one lane over,” reads the trailer description.
Aside from Smith, other stars include James Corden, Metallica, Alicia Keys, John Legend, Ariana Grande, Seth MacFarlane, Chelsea Handler, Blake Shelton, Michael Strahan, John Cena, Shaquille O’Neal and Billy Eichner.
The second show is a reality TV series about iPhone app developers in a Shark Tank-like competition, complete with celebrity judges. Dubbed ‘Planet of the Apps,’ the show gives developers 60 seconds to pitch their ideas to advisors Will.i.am, Jessica Alba, Gwyneth Paltrow and social media entrepreneur Gary Vaynerchuk. If a developer’s idea makes it past the judging round, one of the advisors helps the developer to flesh out the idea and obtain funding. The winners will receive “featured placement” on Apple’s App Store.
Apple Music executive Jimmy Iovine, who is also well known as a record and film producer, said additional original content, including some scripted dramas, is planned for 2017.
“There are a bunch of projects. We’re in it. This is what Apple Music is going to be,” Iovine told the New York Times. “Apple Music will have video and other things that I can’t talk about. We’re going to be aggressive about it.”
Apple software and services senior vice-president Eddy Cue, while onstage at the Code Media technology conference Monday night, said Apple is focused on developing its own original content rather than buying the rights to shows.
“We’re trying to do things that are unique and cultural,” Cue said.
Iovine last month said Apple wants to be able to better compete with fellow music streaming services such as Spotify and Pandora, both of which are, for the most part, free.
“We’re fighting ‘free’,’ Iovine said. “So a simple utility where, ‘here’s all the songs, here’s all the music, give me $10 and we’re cool,’ is not going to scale.”
Apple currently has more than 20 million subscribers for its $9.99 a month streaming service. Apple Music, which is available in more than 100 countries, offers 24/7 music as part of the ad-free subscription service. Aside from the basic $9.99 month plan, there is also a family plan providing service for up to six family members for $14.99 monthly.
Jennifer Cowan is the Managing Editor for SiteProNews.