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Choosing The Best Ecommerce Domain Name Is More Difficult Than Ever

Friday, February 10, 2017 10:17
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It is really important for businesses that want to expand in the online world to choose a very good domain name. Nowadays, it is so simple to buy a domain name but what is the domain name that is the very best for your ecommerce business. Everything starts with why you may want to buy the domain in the first place. In most cases we are faced with the following:

  • The business has been selling on various marketplaces like Etsy and Amazon – a standalone web address is desired.
  • You have been selling in brick and mortar locations or have been a B2B company for a number of years.
  • You receive funding for a startup idea and you want to launch a new site.

Choosing the best domain name in all situations is complicated. You have to think about various things but those that are the most important are the following ones.

Domain Names Are Brands

Your brand is basically synonymous with the domain name. Because of this, one of the most important things you will need to remember is that you have to choose a domain name that is really easy to brand. In various cases the most common mistake that is identified by the branding specialists is that the company chooses an SEO domain name that has nothing to do with the brand that is promoted by the company.

Pick Short Domain Names

Marketing the ecommerce website is definitely something that is really important when promoting. You will want to focus on domain names that are as short as possible. This is going to help you much more than what you would initially imagine. Be sure that you focus on those that would be really easy to remember.

The problem with longer domain names is not necessarily that they cannot be effective from an SEO point of view. In fact, experts at HowToCreateABlog.orgbelieve that having the long domain names makes it easy to optimize for suitable keywords. While that is definitely the case, in so many situations we have to understand that shorter domain names will increase business, which is something you want to remember.

Domain Names And SEO

While you do not necessarily need to choose a domain name that is good from an SEO point of view, it is something that you seriously have to consider. Staying relevant from a search engine optimization point of view is something you will want to remember as it aids to get more SEO traffic. Keywords that are suitable can also be used as subdomains. However, no matter what choices you make, do be sure you think about relevancy and how important keywords are for potential business.


As you can easily notice, it is not at all that easy to choose a great domain name for an ecommerce site. Do be sure you always write down different options so that you can choose the one that is the very best for you. That is going to help you at the end of the day to come up with great ideas. 

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