Evolving Market evaluates developments in the key elements of market access such as Health Economics and Outcome Research (HEOR), Health Technology Assessment (HTA) as well as pricing and reimbursements strategies for pharmaceutical products.
The report also talks about integrating market access strategies into the drug development processes, which can considerably save time and costs related to additional studies that should be conducted to prove the added benefits of a product.
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Evolving Market Access Strategies Report Scope:
• Payers have been playing an important role in the market access. Products are increasingly being rejected for reimbursements, which in turn affects the market share of these products.
- Strategies pharmaceutical companies should implement to overcome these challenges?
• Critical part is played by HEOR in market access
- Role of HEOR in internal decision making?
- How to optimize HEOR through systemic value development plan (SVDP)
- Role of cost-effectiveness analysis in the commercial success of a new product
• HTA has gained importance in reimbursement decisions
- Different concepts and general processes involved in HTA
- Key benefits of HTA
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Reasons to Purchase:
• Gain knowledge about current market access strategies and latest approaches: This Pharmaceutical market strategies report discusses fundamental concepts about market access, their key elements and the growing landscape in the key markets.
• Understand the role of HEOR in market access and pricing: This report provides information about role of HEOR in market access and the various economic aspects evaluated in these studies.
• Understand HTA and its role in reimbursement: This includes thorough analysis on the advantages of HTA in market access, the many dimensions of HTA along with case studies that highlight the role of these studies in the expected commercial success of a product.
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Detailed TOC of Evolving Market Access Strategies – Assessing the Need for a Targeted and Specialized Approach
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