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Facebook Brings MTV Executive on Board to Head Up Original Content Push

Thursday, February 9, 2017 14:05
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If you needed proof Facebook is planning to provide original viewing content, look no further.

Mina Lefevre

Mina Lefevre

The social networking firm has hired MTV executive vice-president Mina Lefevre to head up a new project: the creation of original content. The move should come as no surprise as technology and media companies grapple for viewers and subscribers alike.

If Facebook can put out its own original content, it would build on Facebook’s push for video and live video.

In a post to her Facebook wall, Lefevre said she is “excited” to join Facebook as its head of development.

“I have always been drawn to the idea of building something and the idea of being part of the team that helps build Facebook’s original content ecosystem…well, that just seems like a dream,” she wrote. “I will miss everyone at MTV (old and new) and I hope our paths cross again… I have had the pleasure of working with some of the most talented people and can’t wait to continue that at Facebook.”

Lefevre was the longest-serving senior programming executive at MTV, according to Deadline. At MTV, she worked on shows such as Faking It, Awkward, Finding Carter, Scream, Teen Wolf, Nicole Byer, Mary + Jane, Sweet/Vicious, and The Shannara Chronicles.


Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Brings MTV Executive on Board to Head Up Original Content Push appeared first on SiteProNews.


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