Skin care is a sensitive issue and consumers tend to be conscious in choosing skin care products. Consumers prefer standard quality skin care products for better and safe results. Keeping in mind the consumer shift towards premium quality skin care products, manufacturers are introducing skin care products with better formulations for good results. Increasing number of beauty salons in developing countries of Asia Pacific and RoW is also expected to boost the demand for skin care products in this region.
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Growing awareness towards healthy life and beautiful personality is stimulating the demand for skin care products globally. Rising concern about adverse effects of pollution on skin is boosting the demand for skin care products globally. Changing lifestyle and increasing consciousness consumers are showing interest for maintaining proper skin care routine along with healthy diet. Due to busy lifestyle people finds it difficult to follow lengthy skin care routine.
Skin care products are distributed through various distribution channels including hypermarkets and supermarkets, beauty product retailers, departmental stores, drug stores, pharmacies and online stores among others. Currently, manufacturers are adopting business strategies such as widening distribution channels for better product availability in the market.