Have you been hearing about all the wonderful things that Instagram can achieve for eCommerce businesses – but wondering where to start? Maybe you’re not even sure what Instagram is and how businesses are using it.
The statistics are pretty impressive for any solopreneurs, entrepreneurs, small businesses or larger brands considering getting started on Instagram: an estimated 600 million users, with almost 100 million photos and video posts shared each day. And all this on an image-centric platform that is increasingly gearing up to become eCommerce-business friendly.
With almost a third of American women and a quarter of American men using the app, and worldwide use also soaring, the eCommerce marketing possibilities are immense. Emarketer reported that an estimated 70.7 percent of all brands in the U.S. with 100 employees or more will actively use Instagram in 2017.
Enough of the stats. You’re probably thinking “Great – but how exactly do I start building my Instagram empire?”
This post is a nuts-and-bolts, from-the-ground-up guide to getting started with Instagram for business. From setting up your account to navigating the Instagram app, optimizing your account and getting started with growing it, you will no longer be an Instagram ‘nobody’ if you follow the strategy outlined here.
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Giles Thomas is the founder of AcquireConvert, the place where eCommerce entrepreneurs and marketers go to learn how to get more visitors to buy. He is a head marketing mentor at the Google Launchpad Accelerator and a member of the prestigious Google Experts Program.