Ken Research has announced its distribution on, “Mali: Mobile Data and Value-Added Services to Support Telecom Growth” which provides an executive-level overview of the telecommunications market in Mali today, with detailed forecasts of key indicators up to 2021.
The report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband, and mobile, as well as a review of key regulatory trends. It examines the assumptions and drivers behind ongoing and upcoming trends in Mali’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares.
It offers a thorough, forward-looking analysis of Mali’s telecommunication market, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
Mali has a challenging geography for the provision of telecommunication services, with large tracks of the country being sparsely populated desert and therefore many settlements were hard to reach in initial years, making them difficult and expensive to service with effective backhaul infrastructure.
Mali’s landlocked location made it dependent on neighboring countries for international fiber bandwidth due to which prices were kept high in the initial years. 2G had been the most adopted mobile technology through which internet mobile data took entry in the market, but its share of the overall mobile subscriber base will definitely decline over the forecast period, owing to adoption of 3G and 4G services in the coming years.
The leading operators, Orange Mali and Malitel reckoned for 100% share of overall service revenue in 2016 and further the entry of a fourth mobile operator and MVNO is expected to escalate the competition in the telecom market.
Telecom services revenue in Mali is forecasted to evolve at a CAGR of 7.5% during 2016-2021, mainly by growth in fixed broadband and mobile data revenue where mobile voice is expected to continue staying the largest revenue-contributing segment through 2021.
Mobile data is going to be the fastest-growing segment in the telecom market and is estimated to grow at a CAGR of 18.1% during 2016-2021, majorly driven by operators’ attractive data packages that further stimulate data adoption.
Mobile money services will be a major revenue source for operators to strengthen their market position and the mobile revenue is projected to account for 92.5% of the total telecom revenue in 2021.
Topics Covered in The Report
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Head Marketing & Communications