Bluetooth Beacon Devices Market Research Report covers the present scenario and the growth prospects of the Bluetooth Beacon Devices Industry for 2016-2020. Bluetooth Beacon Devices Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years and discussion of the key vendors effective in this market. To calculate the market size, the report considers the revenue generated from the sales of Bluetooth Beacon Devices globally.
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The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry.
Following Companies Are Key Players of the Bluetooth Beacon Devices Market:
“A trend which is contributing majorly to market growth is the availability of standardized BLE technology. Beacon devices are developed based on BLE technology. The first version of BLE is 4.0, which was introduced in 2012. Using BLE technology, mobile platform manufacturers are now developing their own beacon software code. The software code is based on Java. The currently available beacon technologies are iBeacon, Eddystone, and Microsoft 10. These software types are available for beacon device manufacturers, which are required to buy licenses from software builders.”
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According to the report, a key growth driver is the increasing use of beacon devices in organized retail. Hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash-and-carry stores are the formats that fall under organized retail. This classification is based on the size of the stores. Among these formats, hypermarkets and supermarkets are the most prominent users of Bluetooth beacons. Retailers can also be classified as Tier-1, Tier-2, and Tier-3 retailers, based on the annual revenue generated. Tier-1 retailers are those with annual sales of more than $1 billion. Tier-2 retailers generate annual sales in the range of $500 million to $1 billion while Tier-3 retailers have annual sales below $500 million. Tier-1 and Tier-2 retailers are the leading users of Bluetooth beacons.
Report also presents Geographical Segmentation analysis of Bluetooth Beacon Devices Market of Americas, APAC, EMEA region.
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Further, the report states that one challenge that could restrict market growth is the growing privacy concerns among consumers.
Key questions answered in Bluetooth Beacon Devices market report:
No of Pages: 61
Price of Report: $ 2500 (Single User License)
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