Ken Research has announced its publication titled, “Consumer and Market Insights: Wine market in UK” which provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. The report well assesses the overall market value and volume data with growth analysis for 2010-2020 and offers value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in the market share forecast for 2015-2020.
The report classifies the percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015. It depicts the market share of brands and private labels, including private label growth analysis from 2012-2015 along with the top consumer trends which influence wine products consumption.
It helps to gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning and a proper access to the key and most influential consumer trends that drive wine products consumption including how they influence consumer behavior in the market which helps determine the best audiences to target.
Wine market in UK had benefited a lot from the discount availabilities in full force, which gradually compelled the major multiples to rethink the way wine was showcased in shopping aisles. Decent quality wines in Aldi and Lidl meant that players like Tesco and Waitrose needed to raise consumers to trade up. The strategy for driving demand was seen to work significantly since people were increasingly spending more on quality wines and actually was involved in drinking less.
Hypermarkets & Supermarkets have been seen as the major distribution channels recently. On the other hand, Martini and Kupferberg Gold are the leading brands in the UK wine Market.
Market By Segmentation
The future of wine market in the country varies according to the types of wines available. Champagne and other sparkling wine are projected to do well while still light grape wine will most likely continue to fall as people cut down on their alcohol consumption, which is also seen to have a likely negative impact on fortified wine and vermouth.
The wine market in the UK is projected to evolve at a CAGR of 1.9% during 2015-2020 and keep on increasing the revenue year after year and among all categories, Sparkling Wine category is forecasted to account for the fastest value growth during 2015-2020.
Topics Covered in The Report
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