Facebook is continuing its mission to make Snapchat irrelevant: this time by launching a new feature for WhatsApp.
Status permits users to share with contacts photos and videos customized with captions, drawings and stickers. All images and videos disappear after 24 hours. The biggest difference between WhatsApp’s and Snapchat’s offerings, is the level of security.
“Starting today, we are rolling out an update to status, which allows you to share photos and videos with your friends and contacts on WhatsApp in an easy and secure way. Yes, even your status updates are end-to-end encrypted,” CEO Jan Koum said in a blog post.
The enhanced security feature means that WhatsApp cannot see or gain access to what users are sharing with their friends — and neither can anyone else, like hackers. The privacy settings enable users to control who sees their statuses.
The change has been in the works for a while, Koum said.
“Even after we added messaging in the summer of 2009, we kept the basic ‘text only’ status functionality in WhatsApp. Every year, when Brian and I would plan projects to work on, we always talked about improving and evolving this original ‘text only’ status feature,” he wrote.
“Just like eight years ago when we first started WhatsApp, this new and improved status feature will let you keep your friends who use WhatsApp easily updated in a fun and simple way.”
Jennifer Cowan is the Managing Editor for SiteProNews.
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