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Wine New Product Development Is Irrelevant Without Proper Branding Strategy

Monday, February 13, 2017 14:27
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Mare Island, California, 14 February 2017-


There are times when leading and well-established wine makers make a plan to add a whole new product in their product line. This could be due to various reasons. It can be planned because a company is struggling to maintain its customers and its sales are continuously declining. It can also be that a company has decided to create a whole new market segment and seeks to attract a new customer group. It can also be that a company has decided to re-launch an existing wine in an all new avatar so as to make it more compelling and inducing to buy. Whatever the reasons may be, Wine New Product Development is a highly creative and skilled task that should be left to professional design companies such as Affinity Creative.


Experience is their forte and they have worked with every type of beverage brand so that makes them well-versed with latest branding and marketing techniques that are needed to attract consumers. This process involves understanding the nature of the product and targeting a specific consumer segment for which it is manufactured. The complete promotional and advertising strategy is based on meeting the expectations of the core customers and conveying what makes the particular brand so special from the rest.


About Affinity Creative-


Affinity Creative is one of the most client-centric brand design firm operating in the states. They strongly believe that wine consumers are greatly influenced by the appearances and designing a unique,durable, and differentiated packaging and structural designs for each wine brand with unmatched enthusiasm separates them from the rest. They compliment their packaging design with the product to make it an unforgettable buying experience for the buyer. They are not only about designing a brand, they offer complete services related to brand strategy and positioning that ensures that your wine brand does not go without a notice of ever so important consumers.


Contact Affinity Creative at:




Telephone: 707.558.0744


Physical Address:


1125 Walnut Ave.
Mare Island, CA 94592

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