New report on Paperboard is a thick paper based material made up of compressed layer of paper pulp. Its generic name is cardboard. Retailers and product manufacturers largely used paperboards for their packaging purpose. It’s easy-to-open and re-close packaging designs provides benefits to both retailers and end users. In addition, it is environmentally friendly and can be recycled. Retailers and product manufacturers also experience great benefits from paperboard packaging. On the retail shelf, it can be stacked, stored and viewed effectively. The most important properties of paperboard, which drives the market are its recyclability, renewability and sustainability. Moreover, the increasing awareness about the ecological conservation makes consumers prone towards the usage of paperboard. Furthermore, the high resolution graphics and two-sided print of paperboard can strengthen brand promotion of products. Hence, various product manufacturers choose this as their packaging material.
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As the paperboards are unable to handle the mechanical stress of heavy materials, it is not used in heavy material packaging. Therefore, certain heavy item manufactures do not prefer paperboard for packaging. In addition, the strict Government regulation about the deforestation would curtail its growth, as it is produced mainly from the wood. The increasing environmental awareness among the developing countries of Asia Pacific region such as India and China would lead to the usage of paperboard in the packaged food. On the basis of its application, the market is segmented into packaging and graphic printing. Due to its light weight property, it is very convenient to be handled in packaging, loading and unloading. On the other hand, due to its better printing and graphic capabilities, it is used as an effective marketing tool for brand awareness and promotion. On the basis of geography, the global paperboard market is segmented into North America, Europe, Asia Pacific and rest of the world. The USA’s Federal Trade Commission’s Green Guidelines regarding the usage of bio renewable products creates awareness among the consumers. Due to this reason, the American consumers are more inclined towards the usage of environmentally friendly packaging material such as Paperboards instead of the conventional plastic packaging.
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