Cosmetics industry has experienced exponential rise since past few years. Skin care is considered the most profitable category of cosmetics industry. Both men and women use skin care products such as fairness creams, moisturizing lotions, sun care creams and lotions, anti-aging creams in their daily routine. Among all cosmetics products, skin care products are witnessing rapid growth and are expected to maintain their pace during the forecast period. Skin care products are popular across all the regions; however, these products are gaining more traction in Asia-Pacific and LAMEA regions.
The global skin care market is segmented based on type, gender, mode of sale and geography. Based on type, the market is classified into facial care and body care. Based on gender, the market is categorized into male and female. On the basis of mode of sale, the market is segmented into online stores and retail stores. Geographically, the market is segmented into North America, Europe, Asia-Pacific and LAMEA (Latin America Middle East and Africa).
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Skin care products with natural ingredients or medicinal herbs are in demand across many countries, which is increasing the demand of skin care products. Consumers are largely using moisturizing and nourishment creams due to the changing climatic conditions. This would eventually increase the skin care products market. Market players, today, are increasingly manufacturing organic skin care products with natural content, a factor that boosts the demand for natural and organic cosmetics. For instance, in October, 2014, Oriflame launched a natural care moisturizing cream with Aloe vera extract to moisturize the skin. Companies are providing online and retail platforms for the purchase of these products to their customers. Comparing the ratio of retail and online shopping of skin care products, online platforms are majorly preferred by women.
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