Profile image
By SiteProNews (Reporter)
Contributor profile | More stories
Story Views

Last Hour:
Last 24 Hours:

ActBlue Introduces Apple Pay

Tuesday, March 7, 2017 7:49
% of readers think this story is Fact. Add your two cents.

ActBlue is announcing its newest feature, Apple Pay on ActBlue forms. The use of Apple Pay will improve donors’ ease of use—particularly given that 40 percent of all contributions made through ActBlue are via mobile.

applepaygif-inf-275-1While Apple Pay has been around for a few years at physical merchants, Apple updated its iOS on iPhones in September to be able to accept Apple Pay in browsers. As a very early adopter of Apple Pay, ActBlue contribution forms will show Apple Pay as a payment option when a donor has Apple Pay set up with a credit card on their device.

Because ActBlue saw a 6.5 percent increase in conversion rates among users with Apple Pay active, it rolled it out to all federal campaign and committee in the fall, giving as many people as possible access to the feature prior to the election—with a total of a million dollars running through Apple Pay from September through Election Day.

Currently, federal campaigns, federal PACs, 527s, c3 and c4 nonprofits can all use Apple Pay, and ActBlue is working to clear state and local jurisdictions in the coming months to give candidates at every level of the electoral process access to this tool.

“With our adoption of Apple Pay, ActBlue made it possible for thousands of donors to give easily, and for thousands of campaigns to be 6.5 percent more effective—without either donors or campaigns having to do anything,” said Erin Hill, Executive Director of ActBlue. “We have always been committed to empowering small-dollar donors to contribute to the democratic process. And we’re proud to continue providing top-notch infrastructure that makes it easier for donors to give to progressive causes and Democratic candidates, up and down the ballot.”

ActBlue’s infrastructure is a shared resource for Democrats, progressives, and nonprofits across the country, and for the donors who want to support them. ActBlue has already helped raise $2,532,776 from 82,904 donations through Apple Pay.


The post ActBlue Introduces Apple Pay appeared first on SiteProNews.


We encourage you to Share our Reports, Analyses, Breaking News and Videos. Simply Click your Favorite Social Media Button and Share.

Report abuse


Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories



Top Global

Top Alternative



Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.