What else does this report offer
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry?
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
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The annual number of births in Australia rose up to 2012, providing a boost to sales, but has subsequently fallen, restricting sales potential. All sectors, except drinks, have experienced some growth during the review period, the cereals & snacks sector in particular proving dynamic with an overall increase of 100%. Milks represent the largest proportion of baby food sales, accounting for 45% of volume in 2015. Wet meals, on the other hand, have seen a decline in their share since a peak in 2011, and in 2015 accounted for 29% of retail sales. Drinks have never been very popular and have lost further share over the past few years, with the result that in 2015 they claimed under 1% of retail sales.
- In 2015, the value of the Australian baby food market represented an increase of 31.7% since 2009. By contrast, overall consumption of baby food rose by just 1% between 2009 and 2015.
- Milks represent the largest proportion of baby food sales, accounting for 57% of overall value in 2015. Cereals & snacks increased their value share of the market from 9% in 2009 to 13%.
- The Australian market in 2016 presents a quite different manufacturer profile from 2009. Established players such as Heinz, Nestle, and Wyeth (now Aspen) have seen their shares slide, while regional brands, including a2 Platinum, Rafferty’s Garden (Cussons), and Bellamy’s Organic, have experienced rapid increases in their shares.
- The distribution of baby milks in Australia has completely changed during the past two decades, with the grocery channel overtaking pharmacies as the main sales outlet. By 2015, pharmacies’ share had dropped to an estimated 12%.
Reason to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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Table of Content
Background to the Market
The Consumer Socio-Demographic Trends
Key features & developments
Market value and volume
Production and trade
Danone Nutricia Early Life Nutrition Pty Ltd
HJ Heinz Australia Co Ltd
Aspen Nutritionals Australia Pty Ltd
Rafferty’s Garden Pty Limited
Nestle Australia Ltd
Only Organic Baby Food Ltd
The a2 Milk Company
Baby food Retailing
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Additional data tables
List of Tables
Table 1: Birth & Population Trends, 2005-2015
Table 2: Births by State, 2011 & 2014
Table 3: Income Levels by Income Quintiles, 2014
Table 4: Trends in Socio-Demographic Characteristics of Women Aged 18-44 Years, 1986-2006
Table 5: Breakdown of Live Births by Age of Mothers, 2011 & 2014
Table 6: Number of Women of Childbearing Age by Age Group, 2009 & 2014
Table 7: Trends in Women in Employment, 2009-2015
Table 8: Labor Force Status of Women with Children, 1996 & 2006
Table 9: Breastfeeding Trends by Age of Baby, 1995-2010
Table 10: Exclusively Breastfed Infants by Age, % of Babies, 2010 & 2011/12
Table 11: Consumption of Non-Breast Milk & Solids by Age of Infant, 2004 & 2010
Table 12: Consumption of Breast Milk & Solids by Age of Infant , 2011/12
Table 13: Breastfeeding by Economic Status of Mother & Age of Baby, 2010
Table 14: Breastfeeding by Age & Educational Attainment of Mother & Age of Baby, 2010
Table 15: Market Size, 2015, & Growth Rates, 2009-2015
Table 16: Baby Food: Manufacturer Shares, Value, %, 2009-2015
Table 17: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 18: Projected Market Size, 2021, & Growth Rates, 2015-2021
Table 19: Baby Milks: Segmentation by Stage, % Value, 2009-2015
Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2015
Table 21: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009-2015
Table 22: Baby Milks: Manufacturer Shares by Stage, % Value, 2011
Table 23: Baby Milks: Brand Shares, Value, %, 2009-2015
Table 24: Baby Cereals & Snacks : Market Segmentation, 2009-2015
Table 25: Baby Cereals & Snacks: Manufacturer Shares, Value & Volume, %, 2009-2015
Table 26: Baby Cereals : Manufacturer & Brand Shares, 2009-2015
Table 27: Baby Cereals & Dry Meals: Main Brands Available, 2015
Table 28: Baby Snacks: Manufacturer Shares, 2009-2015
Table 29: Baby Snacks: Main Brands Available, 2015
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