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Australia Baby Food Market Review and Forecast 2022

Wednesday, March 1, 2017 5:01
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(Before It's News)

What else does this report offer

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry?
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

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Report Summary

The annual number of births in Australia rose up to 2012, providing a boost to sales, but has subsequently fallen, restricting sales potential. All sectors, except drinks, have experienced some growth during the review period, the cereals & snacks sector in particular proving dynamic with an overall increase of 100%. Milks represent the largest proportion of baby food sales, accounting for 45% of volume in 2015. Wet meals, on the other hand, have seen a decline in their share since a peak in 2011, and in 2015 accounted for 29% of retail sales. Drinks have never been very popular and have lost further share over the past few years, with the result that in 2015 they claimed under 1% of retail sales.

Key Findings

- In 2015, the value of the Australian baby food market represented an increase of 31.7% since 2009. By contrast, overall consumption of baby food rose by just 1% between 2009 and 2015.
- Milks represent the largest proportion of baby food sales, accounting for 57% of overall value in 2015. Cereals & snacks increased their value share of the market from 9% in 2009 to 13%.
- The Australian market in 2016 presents a quite different manufacturer profile from 2009. Established players such as Heinz, Nestle, and Wyeth (now Aspen) have seen their shares slide, while regional brands, including a2 Platinum, Rafferty’s Garden (Cussons), and Bellamy’s Organic, have experienced rapid increases in their shares.
- The distribution of baby milks in Australia has completely changed during the past two decades, with the grocery channel overtaking pharmacies as the main sales outlet. By 2015, pharmacies’ share had dropped to an estimated 12%.

Reason to Buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market. 
- Investigates which categories are performing the best and how this is changing market dynamics.

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Table of Content                             

Executive summary 

Background to the Market 
The Consumer Socio-Demographic Trends 
Working Women 
Breastfeeding Trends 

Market Overview 
Key features & developments 
Market value and volume 
Manufacturers shares 
The future 

Sector Analysis 
Baby milks 
Baby cereals/snacks 
Baby meals 
Baby drinks 

Production and trade 

Company profiles 
Danone Nutricia Early Life Nutrition Pty Ltd 
HJ Heinz Australia Co Ltd 
Aspen Nutritionals Australia Pty Ltd 
Rafferty’s Garden Pty Limited 
Nestle Australia Ltd 
Bellamy’s Organics 
Only Organic Baby Food Ltd 
The a2 Milk Company

Retail structure 
Baby food Retailing 

Economic background 
Economic indicators 
Key macro-economic forecasts 

Prospects and forecasts 
Birth and population projections 
Baby population 
Forecast overview 
Future trends

Additional data tables 
Summary methodology 

List of Tables

Table 1: Birth & Population Trends, 2005-2015 
Table 2: Births by State, 2011 & 2014 
Table 3: Income Levels by Income Quintiles, 2014 
Table 4: Trends in Socio-Demographic Characteristics of Women Aged 18-44 Years, 1986-2006 
Table 5: Breakdown of Live Births by Age of Mothers, 2011 & 2014 
Table 6: Number of Women of Childbearing Age by Age Group, 2009 & 2014 
Table 7: Trends in Women in Employment, 2009-2015 
Table 8: Labor Force Status of Women with Children, 1996 & 2006 
Table 9: Breastfeeding Trends by Age of Baby, 1995-2010 
Table 10: Exclusively Breastfed Infants by Age, % of Babies, 2010 & 2011/12 
Table 11: Consumption of Non-Breast Milk & Solids by Age of Infant, 2004 & 2010 
Table 12: Consumption of Breast Milk & Solids by Age of Infant , 2011/12 
Table 13: Breastfeeding by Economic Status of Mother & Age of Baby, 2010 
Table 14: Breastfeeding by Age & Educational Attainment of Mother & Age of Baby, 2010 
Table 15: Market Size, 2015, & Growth Rates, 2009-2015 
Table 16: Baby Food: Manufacturer Shares, Value, %, 2009-2015 
Table 17: Baby Food: Manufacturer Shares by Sector, %, 2015 
Table 18: Projected Market Size, 2021, & Growth Rates, 2015-2021 
Table 19: Baby Milks: Segmentation by Stage, % Value, 2009-2015 
Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2015
Table 21: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009-2015 
Table 22: Baby Milks: Manufacturer Shares by Stage, % Value, 2011 
Table 23: Baby Milks: Brand Shares, Value, %, 2009-2015 
Table 24: Baby Cereals & Snacks : Market Segmentation, 2009-2015 
Table 25: Baby Cereals & Snacks: Manufacturer Shares, Value & Volume, %, 2009-2015 
Table 26: Baby Cereals : Manufacturer & Brand Shares, 2009-2015
Table 27: Baby Cereals & Dry Meals: Main Brands Available, 2015 
Table 28: Baby Snacks: Manufacturer Shares, 2009-2015 
Table 29: Baby Snacks: Main Brands Available, 2015 

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