Profile image
Story Views

Last Hour:
Last 24 Hours:

Domains for Startups #1: The less-obvious pitfall to getting your second choice domain

Wednesday, March 15, 2017 17:42
% of readers think this story is Fact. Add your two cents.

We’ve seen it time and time again. A startup can’t get the domain they want, so they end up with a word like “get” in front of it, or “online” behind it. I’ve heard from many startups that this isn’t an issue for them, and the reason they almost always give is, “well we show up fine in search engines!”

Sure, it’s true. If you have some solid SEO chops you can (and will) get your site ranking for your company name, heck you could even outrank the person who owns the exact-match domain since Google is domain agnostic. However there’s one factor that is often overlooked and the second I say it, it hits home.


What about your email?

Yes, a potential client can find you on Google, but what happens when they email you, and out of force of habit, write the email to vs. or Now someone else gets that email. This is much worse than having someone accidentally end up on a competitors site, now they’re sending what could be very sensitive information to someone that you don’t know.

I’ve owned a particular one-word .COM for years now and at one point I put a catch-all email account up just to see what came in. The results blew my mind as hundreds (yes hundreds) of emails hit my catch-all account and yes, it was all from people just typing in the wrong domain name. So next time you’re thinking about going with your second choice domain name because you’d rather register a domain for $10 than buy one for a few thousand…I’d think twice.

What do you think? Comment and let your voice be heard!


We encourage you to Share our Reports, Analyses, Breaking News and Videos. Simply Click your Favorite Social Media Button and Share.

Report abuse


Your Comments
Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

Top Stories
Recent Stories



Top Global


Top Alternative




Email this story
Email this story

If you really want to ban this commenter, please write down the reason:

If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.