A brochure can be a great option for marketing. However, most brochures are boring, and this has given them a bad rap. They could be packed with a huge amount of information, so you think that you are reading a full novel while you are just trying to pass the time in a doctor’s office. Here are some tips for creating a Brochure that people will actually pick up and read.
1. Think Outside of the Box
While most designs for a brochure are pamphlets, advancements in Brochure Printing allow you to create various shapes and sizes of brochures. So, you should think outside of the box and create a brochure that is three dimensional or has a unique shape, which can help it stand out from the other brochures.
2. Think about the Materials
Along with the shape of the brochure, you can also make your brochure stand out with the materials that you choose to print it on. Recyclable materials can make your business look greener and more environmentally friendly compared to other businesses.
3. Consider the Display
When you are thinking about having a brochure made, you should also consider how you want to display them. Creating a designed area for your brochure makes it standout and interests people into picking up and reading it. A box that is designed to relate to the information inside of the brochure is a good display because it makes you look more professional. It also does not give out too much information, so people will pick up one of the brochures.
4. Do Not Be Afraid of Change
There is no rule that states all of your brochures need to be the same. Having a variety of different covers for your brochures with the same information inside gives the reader the illusion of choice when it comes to the brochure that they pick. Each cover could apply to a different age group or target audience.
5. Make it have a Purpose
Brochures do not need to be only about providing information to the reader. They can also be functional. Think of ways that you could design your brochure to provide the information that you want, while it has a function. This can be difficult at times, but people are more likely to hold onto a brochure that has a purpose for them. This brochure style is called functional designing, which is a huge trend that looks like it is going to stick around for a long time.
The way that a brochure is designed and printed takes time and effort. There are many options for brochure printing and your layout, so have fun and create something that is eye-catching.