The Global Automated Retail Market Analysis by Product On the basis of technology, automated retail market is segmented into POS (point of sale) and supply chain automated products. POS is sub segmented into kiosks, barcode readers, self-check out systems, cash registers, bill/receipt printer, card reader, etc., and the supply chain includes electronic shelf label, belt conveyer, and logistics equipments. The most popular devices amongst all are card readers and bill printers. They dominate the market by their presence in small as well as hefty stores.High level AnalysisPorter’s five forces model and SWOT analysis provides an overview of the automated retail market. The bargaining power of the buyer is relatively high, as the sellers are less concentrated over the buyers. The low concentration of the buyers leads to the weak bargaining power of the supplier. Additionally, the functional performance of the products offered by the suppliers show a great resemblance and hence, the switching cost for the buyer becomes low and the buyer becomes price sensitive.
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The use of control systems in equipments of a retail store to atomize the functions of retail store is referred to automation in retail. Various technologies such as automatic vending machines, POS (point of sales), automated retail kiosks and many more are being used presently. The benefits of using automated equipment in the retail stores enlist efficient store management, inventory control and its enhanced customer relationship. The goal of this report is to determine the current and future trend in the market, which can help the organizations to opt for this technology. The study covers an in-depth analysis of market potential of all key industrial applications.
The market focus has shifted from the manufacturers to the customers over past few years. The need for customer satisfaction is rapidly rising. This change in business trends is one of the major driving forces of the automated retail market. Secondly, automation in retail helps the vendors for easy management. The cost of the equipment is the only and major limiting factor of the automated retail market. High tech kiosks with touch screen systems are the most recent innovations that are gaining popularity presently.
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