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Global Digital Signage Industry with business strategies, Opportunities and Key Trends 2025 |The Insight Partners

Wednesday, March 8, 2017 22:20
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The “Global Digital Signage Industry report categories the global Industry by Components, Display Types, Display Size, Applications and Geography” report provides a detailed overview of the major factors impacting the global Industry with the Industry share analysis and revenues of various sub segments.

Global Digital Signage also referred as dynamic signage is a form of slivercasting in which multimedia content is displayed at public places for advertising or informational purposes. It consists of a computer or playback devices which are connected to electronic display devices (LCD, LED, etc.) to display content such as digital images, videos and information. Various hardware components are used in the installation of a digital signage, such as media players, content management server and one or more display screens. Global Digital Signage are majorly employed in schools, libraries, medical facilities, department stores, office buildings, airports, train stations, bus stations, auto dealerships, banks, and other public venues. The benefit of Global Digital Signage is that the data to be displayed can be updated at real time. Additionally, the data can also be compressed for transmission and storage.

The increasing worldwide acceptance of Global Digital Signage due to its dynamic nature which allows the content to be updated at real time is one of the major factors driving the Industry globally. Furthermore, with betterment in quality and decreasing prices of displays, the use electronic displays has risen significantly, thereby propelling the Global Digital Signage Industry. In addition, the improved and easy user interface of displays is expected to spur the production and adoption Global Digital Signage for different uses in various industries. Implementation of Global Digital Signage has proved to be eco-friendly as it hinders the use of paper and other non-recyclable products for displays. Additionally, with employment of LED display panels, a significant reduction in the amount of energy spent can be achieved.

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The high initial investment for displays and high maintenance costs are factors that hinder the Global Digital Signage Industry. Additionally, power (electricity) issues, especially at remote locations, hinders the Global Digital Signage Industry. Moreover, lack of awareness about Global Digital Signage and its associated benefits in developing and under-developing nations is another factor restricting the Global Digital Signage Industry.

The growing demand for high brightness displays in various industries, especially retail, hospitality, and government to attract the targeted audience has opened a wealth of opportunities for Global Digital Signage vendors across the globe. Furthermore, emerging communication technology, and touch screen technology among others are expected to significantly boost the Global Digital Signage Industry during the forecast period.

The Global Digital Signage Industry is segmented on the basis of components as hardware (such as display, media players, projectors, etc.), software and services. The Industry is further classified based on display types such as LED, LCD, and OLED among others. In addition, the Global Digital Signage Industry is classified based on display size into 52 inches. Moreover, the Global Digital Signage Industry is segmented basis of applications into retail, healthcare, corporate, hospitality, government, transportation, entertainment, BFSI, and education among other industries.

Geographically, the Global Digital Signage Industry is segmented into five regions as North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM). The increasing adoption rate of interactive displays which uses various technological capabilities such as embedded location-based maps, gesture recognition, and interactive dashboards has propelled the mature Global Digital Signage Industry in the U.S. and the U.K. Simultaneously, it has opened opportunities in emerging regions such as APAC & MEA. Some of the key players operating within the Global Digital Signage Industry include Adflow Networks, Cisco Systems Inc., Hewlett-Packard Development Company L.P., Broadsign International, Inc., Brightsign LLC, Nec Display Solutions Ltd., Panasonic Corporation, Omnivex Corporation, Samsung Electronics Co. Ltd, LG Display Co. Ltd, Planar Systems, Inc., Sharp Corporation, and Sony Corporation among others.

Reason to buy

  • Highlights widely used product offerings thereby allowing organizations to gain revenues by focusing majorly on select products
  • The key findings and recommendations highlight crucial progressive industry trends in the Digital Signage Industry, thereby allowing players across the value chain to develop effective long term strategies
  • Get reliable information about the strategies manufacturers in this Industry use to drive revenue
  • Gain insights into the competitive landscape, to strengthen Industry competitiveness and positioning
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging Industrys
  • Scrutinize in-depth global Industry trends and outlook coupled with the factors driving the Industry, as well as the those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
  • Examine the current and future impact of the five forces namely: bargaining power of suppliers, bargaining power of buyers, threat of substitutes, threat of new entrants and degree of competition

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About The Insight Partners:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Media, and Telecommunication industries.

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Email: sales@theinsightpartners.com

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